Operating online activities involves the need for effective communication with customers and promoting offered products or services. In this context, emails are a perfect tool of communication, allowing direct contact with recipients and conveying important information or offers.
Mailing, which is sending e-mail messages to specific groups of recipients, is one of the most popular ways of using this medium in marketing. Thanks to it, you can effectively inform potential customers about new products, promotions, or invitations to events, at the same time encouraging them to take certain actions such as purchase, registration, or participation in a contest.
However, for an email campaign to bring desired results, it is necessary to properly plan the sending time. Although emails are often sent without a strictly defined schedule, there are some periods when their openness and clickability may be higher.
First of all, it’s worth considering the times of day when recipients are most active in using electronic mail. Many studies show that emails sent in the morning or early afternoon have greater chances of being noticed and opened by recipients who often check their email boxes after arriving at work or during breaks between tasks.
It is also important to take into account the days of the week, which may affect the effectiveness of an email campaign. Usually, emails sent on Mondays are treated as spam and can be ignored by recipients who are busy returning to work after the weekend. On the other hand, Wednesday and Thursday are considered the best days for sending emails, because at that time recipients have already adjusted to the pace of work but are not yet focused on the upcoming weekend.
It is also worth considering periods of the year and specific events such as holidays or seasonal sales, which can affect customer behavior and preferences. Email campaigns planned for these periods may be more effective, as recipients are more open to offers and promotions at that time.
In conclusion, choosing the right time to send a promotional email can have a significant impact on the effectiveness of the entire campaign. Analyzing recipient habits and preferences, and consciously selecting sending times, can contribute to increasing the openness and clickability of sent messages, which in turn will bring better results for the conducted activities.
