Techniques for keeping customers on a website are numerous, some more effective than others. Below are the techniques that have proven to be successful in service-based companies and I believe they can also work well in any other industry.
Unfortunately, having an effective way of attracting potential clients’ attention requires a bit of effort, but it is worth it. The statistics show that hard work pays off.
Let’s assume you’re creating a blog on your website titled “ADVICE”. Why offer free advice to people who won’t be buying anything from you?
That’s short-sighted thinking! Having such a blog has multiple benefits:
* After some time, the blog will attract targeted traffic (not just Google) of people actively looking for services or products that you offer.
* The blog, combined with other advertising forms like Google AdWords, can increase conversions, which means sales.
AD1. A well-known truth in the West is that to get a client to buy something from us, we need to give them valuable information or service for free first. Why do you ask? So they start trusting us.
The condition is one: if your website’s sole purpose is to write marketing text to promote services, forget it – this won’t work!
Websites with blogs like that are worthless and do not stimulate internet sales effectively. Every country has its own set of marketing techniques, but the most effective ones are used worldwide. I believe it’s good to learn from them.
To make sense, you need to write articles that solve a problem for potential customers, allow them to save some money on unnecessary investments they’re considering, and don’t necessarily have to be directly related to your products or services.
You know best what your market needs, so create content that will attract potential clients. Surround your products/services with valuable content that answers their questions, calms their worries, and provides them with trustworthy information for free. This way, you build trust and differentiate yourself from the competition.
Remember, there are 20 tabs open on a customer’s browser at any given time; yours is just one of them – it’s up to you to make this person contact you.
When publishing articles regularly (e.g., every few days), after some time (usually a month) organic traffic from Google will start appearing.
Google changed its rules in 2013, so now the most important SEO factor is high-quality content on your website, which helps position even highly competitive keywords effectively.
However, this is not the only advantage of such content. Google values websites with continuous new and valuable content and rewards them with traffic from long-tail keywords (narrower niches).
In a year of publishing articles twice a week, you can have several hundred visitors per day. Let’s illustrate the value of such a flow: an average click in AdWords costs $1-$2; multiply this by 300 visitors per day for 30 days and you’ll see that running Google AdWords would cost between $9,000-$18,000!
And what if you had all this traffic for free?
AD2. Another important aspect of blogging is that people who visit your website through such content are more likely to convert than other groups.
For example, let’s say you own a car repair shop and write articles about how to take care of cars or do simple repairs yourself; someone reading those articles will trust you as a mechanic and might come to you for bigger jobs, like replacing brake pads or engine parts.
A website that focuses the reader’s attention increases your chances of converting them into customers significantly.
The key is to keep the customer interested until they can read something valuable on your blog.
You need to put in some effort to create such content – either do it yourself or hire a professional who knows your topic and will write articles for you from time to time in exchange for payment.
If you have any questions, use the contact form below; I’ll answer them for free, provide advice, etc.
If you found this article valuable and think others might too, feel free to share it on social media or send it via email.
You may also be interested in:
* Reklama Google Koszt (Google AdWords cost)
* Dlaczego strona internetowa jest ważna (Why is a website important?)
* Dlaczego strony internetowe wolno się otwierają (Why websites open so slowly?)
* Strona internetowa w kilku językach (Multilingual website)
* Strona one page (One-page website)
* Jak zarejestrować domenę (How to register a domain)
