Website Positioning
A website without traffic is worthless. As soon as you launch or someone builds a website for you, you need to start advertising it, regardless of whether you’re running a business in Warsaw, Sochaczew, or Gdańsk, no online advertising on your website will bring any visitors.
Let’s assume that you run a business related to renting or selling real estate, you have an agency like this. What options do you have for positioning within the region? Let’s say it’s Sochaczew:
You can advertise your agency’s website on Facebook by creating a fan page and posting paid ads, but let’s be honest, it’s not the best way to advertise an agency in this city because Facebook is a place where people who have failed in life hang out, with too much free time and love to troll others online because they can’t achieve anything constructive. You’ll end up arguing with a bunch of idiots who will never buy or rent from you, wasting your time trying to engage with them, although engaging with such people is not even worth it…
I would recommend skipping Facebook altogether.
The best way to advertise in Sochaczew is OLX, which is a national platform, unfortunately. It was once a great way to advertise, but they’ve recently introduced a feature that forces visitors to register for an account just to see the advertiser’s phone number, which is an unethical move. They think they can get away with it because they have almost 100% of the market share in this country, but I think competition will soon fill the gap. There are people who don’t want to provide their data or register just to rent a place or buy one.
Website Positioning
Another option is organic positioning on Google. Let’s face it, it’s not an easy task, especially in big cities like Warsaw because this type of advertising can take a long time and cost a lot of money with uncertain results. In smaller cities like Sochaczew, it might have some sense, so what keywords should you consider when positioning your real estate agency website that aggregates rentals in the Sochaczew area?
You can use phrases such as:
– apartments Sochaczew
– apartment Sochaczew
– rent an apartment Sochaczew
– renting apartments Sochaczew
– I will rent an apartment Sochaczew
These are your target clients, so by positioning your website for these keywords, only those who are potentially interested in renting an apartment in the Sochaczew area will find it.
How to position a real estate agency website from the Sochaczew region?
This is not as difficult as positioning a real estate agency in big cities like Warsaw, but it’s still not easy and cheap.
Positioning a real estate agency specializing in renting apartments in the Sochaczew area can be divided into two stages, basically into two parts that are inseparable from each other.
1. Creating content on your website strictly related to renting apartments in Sochaczew, this means that all content you put on your website about rentals must be 100% unique, long, and unique descriptions, why long and unique?
Because Google doesn’t like duplicated content, and if you copy the same phrases for each new rental listing in Sochaczew, you won’t achieve anything, and the second stage of positioning will be nothing more than wasting money.
2. Placing links to your website on websites related to renting apartments, this can be various types of blogs where you can post guest articles, forums, etc., it’s essential that these are so-called DOFOLLOW links, which transfer power from the website you link to your website (Facebook doesn’t work because they don’t give anything for free… 100% Facebook links are worthless in terms of positioning). The condition is that the texts written in guest articles must also be 100% unique and informative, preferably advice-related.
It’s crucial that words like “apartments Sochaczew” or “renting apartments Sochaczew” appear in the text along with other related phrases you want to position. A strange title like “Rent an apartment today due to rising mortgage costs it’s the only sensible option – Apartments Sochaczew” won’t look natural and will be treated as a manipulation of results.
Such a post should look something like this:
“Renting apartments is today, with rising mortgage costs, the only sensible option, not everyone can afford an apartment in Sochaczew, but there are many offers for rent at attractive prices.”
How to link anchors that generate traffic?
You can place an anchor like “Apartments Sochaczew” in the text in this way, giving a clear signal to Google that it should be ranked.
Of course, when positioning a website, you shouldn’t just link anchors that generate traffic because it won’t look natural, the proportions are generally such that up to 10% max. should be anchors like those on which you depend, i.e., generating queries from Google, the rest should link to so-called brand name or company name and URL address of subpage and other combinations of phrases on which you depend, it must simply look natural otherwise you’ll get filtered by search engines and not only will you not notice further growth but your keywords will also drop out of TOP100.
In summary, website price execution is just the beginning of costs, if you think that spending a few thousand zlotys on a website is expensive, you have no idea what you’ll be dealing with in terms of advertising costs for your business.
Are you looking for ways to advertise your website in Sochaczew or Warsaw or any other city in Poland?
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