Corporate Website
Information from contact details to references – here are a few basic pieces of information that will help your company work effectively.
The network is full of terrible websites and it’s not just about the bad design. Apart from the appearance and style of your website, there are many other factors that make it easier for clients to use it.
1. Clear description of who you are
People who stumble upon your website should not have to wonder what you do exactly. This means clearly stating your name and surname and a review of products and services on the main page.
2. Simple and user-friendly internet address
Don’t complicate things.
“Domain names are like brands. Users should be able to easily type them into their browsers and email addresses.”
For non-profit organizations and general organizations, it is recommended to use the .org domain for branding purposes, but in case a user accidentally types in the .com address, you can also add the .com version.
It is also suggested avoiding hyphens (which may cause SEO problems) and numbers (which may confuse clients).
3. Easy navigation – website map
Clear links to important pages and a website map are essential for directing visitors to the information they are looking for.
Make sure the navigation is clear. It’s always recommended to use collapsible menus in the main menu so that visitors can go to content under each headline from any page. You should make it easy for visitors to find what they’re looking for or want to know.
4. Easy-to-find contacts
You don’t want to lose clients to your competitors just because they have trouble contacting you.
Not all visitors have the patience to browse every page of your website in search of contact information.
The best place to put contact information is the top left or top right corner of the main page. A good idea is also to include a sign that will help visitors find it.
You will also need to provide some means of contact, such as phone number, email address or standard contact form. Forbes also suggests including your address and link to your current location on Google Maps.
One of the biggest mistakes made by business owners is forcing clients to have only one line of communication. It’s about making it easy for users to communicate with you on their own terms. A corporate website must provide full interactivity.
5. Customer recommendations
Sincere words from others make your product or service more tangible for online visitors.
They help potential customers build trust in you.
People love listening to stories from real people.
6. Clear call-to-action
Use clear accents to literally tell online visitors what you expect from them. For example, you may want them to call you today or write to you to get a free quote, register for an exclusive shopping voucher.
7. Know the basics of SEO
Your website won’t be profitable if no one can find it. Learn the basics of SEO and make it more accessible to search engines.
You don’t have to hire a mysterious SEO ninja to occupy high positions in search engines. Make sure your www site is properly optimized.
This means using relevant keywords throughout the text, placing many links (internal linking), correctly naming page titles and URLs, and using image and video magic.
8. Fresh, high-quality content
For many companies, a website is the first impression of a client. You want to give them what they’re looking for.
A user is looking for something. Pass it on… and make sure the content is original, well-written and valuable.
Fresh content is also a goldmine for SEO. Adding a regularly updated blog and connecting with social media channels can help prevent content devaluation (and give your company a personality).
9. A secure hosting platform
Data theft in the Internet is a nightmare that may also potentially harm your clients (installing malware on a client’s computer after opening your website)
Having your www site hosted by a good and reliable hosting company is necessary to deter hackers and ensure proper website operation. Updating content management systems is also very important to outsmart hackers.
10. Design and style friendly to readers
As Forbes put it, online users have the attention span of drunk mosquitoes.
Online visitors often scan the website with their eyes first to see if they’re on the right page when opening a new website. If they feel they are, they will slow down to read the entire story. To increase user convenience in a small business website, content should be organized for “scanning”.
It is recommended to follow three points related to online writing style:
- Break text into short paragraphs and add headings as needed.
- Use bullet points
- Highlight important words and expressions.
A corporate website should be more than just a typical business card with contact information, name and offer. Today, you need to stand out because there are so many others selling the same products or services as you.
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