How AI Image Generators Can Help Promote Your Company?
As a business owner, you probably have a website and know that graphic elements are essential for creating content even if you don’t have a website yet and are considering building one. But where do you get the necessary images?
AI image generators can be a solution although they are not without flaws at this stage of development. In this blog post, we’ll explore how AI image generators work and whether they can replace graphic designers.
How Do AI Image Generators Work?
AI image generators are computer programs that can create images from scratch or through “generating” them from existing data.
There are two main types of AI image generators: those that create images from scratch and those that “generate” them from existing data. The former are usually called “Generative Adversarial Networks” (GANs), while the latter are often referred to as “Style Transfer” or “Neural Style Transfer” (NST) algorithms.
GANs are a type of artificial intelligence that can generate realistic images. Their operation involves training a neural network “generator” to create images that look like real ones, while also training another neural network “discriminator” to distinguish between real and fake images. The generator constantly tries to deceive the discriminator, while the discriminator tries to learn how to recognize fake images. This adversarial process ultimately leads to the generator creating very realistic-looking images.
NST algorithms, on the other hand, work by taking an existing image (the “content” image) and applying the style of another image (the “style” image). The result is an image that has the content of the first image and the style of the second. NST algorithms are often used to generate artistic images, such as portraits in the style of Van Gogh or Picasso.
Can AI Image Generators Replace Graphic Designers?
In recent years, there has been a growing trend among companies using AI image generators to create graphic content. This is because AI image generators can quickly and easily create high-quality images without the need for professional graphic design services.
However, there are several reasons why companies will still need human graphic designers even if AI image generators become more popular. Firstly, AI image generators cannot yet replicate the creativity and originality of human graphic designers. They can only generate images based on existing templates or text descriptions, which means they are not able to come up with truly original ideas for images.
Secondly, even if AI image generators can create high-quality images, they often lack what is known as the “personal touch” that a human graphic designer can provide. A good graphic designer will take the time to understand your company and its goals related to visual communication, and then create an image that perfectly conveys your message. An AI generator, on the other hand, will simply create an image based on a set of pre-determined criteria.
Thirdly, human graphic designers have a deep understanding of visual communication principles that helps them create effective images. This knowledge comes from years of education and experience in this field. AI image generators do not yet have this level of understanding and as a result their images may not be as effective at conveying your message to your target audience.
For these reasons, it is unlikely that AI image generators will completely replace human graphic designers anytime soon. However, they can still be a valuable tool for companies that want to quickly and easily create high-quality images.
Midjourney
This application generates very realistic images and operates on the Discord platform, so you need to have an account there to use it. You’ll get a chance to create up to 25 free images initially, after which you’ll need to purchase a paid subscription.
DreamStudio
The above image was generated by us in the Dream Studio program, and all you need is a Google account to use this application. It’s one of the most affordable solutions in this list, and you can adjust the image quality using sliders.
DALL-E 2
DALL-E 2 is an AI generator that creates somewhat realistic images, but as you can see, they are still far from perfect, so I wouldn’t recommend them for professional use, such as stock photos.
NightCafe
NightCafe is a beginner-friendly AI image generator dedicated to generating images based on text prompts. The above image was generated using the prompt “web designer” and looks much better than the one created by DALL-E 2, although it still doesn’t compare to the quality of stock photos.
In conclusion, whether AI image generators can replace graphic designers or stock photos at this stage of development is unlikely. Their quality is still far from ideal, and they are more suitable for hobbyist rather than professional use. So, graphic designers – you can sleep tight for now!
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