Important! Positioning a website online has never been more important than it is today. The competition is growing at an incredible pace and Google’s algorithms are changing faster than TikTok trends. If you’re just starting out with your own e-commerce or want to improve your results, take a moment to stop here. Below, you’ll find not only proven techniques, but also concrete guidelines on what to focus on right from the start, so as not to waste months of work!
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Why is Positioning of Online Stores an Absolute Must?
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Without visibility in search engines, your online store simply doesn’t exist. You may have the best products and great prices, but if customers can’t find you – sales will be dramatically low. SEO (Search Engine Optimization) is no longer a luxury – it’s an absolute necessity today. Only effective optimization determines whether your store will catch customers like a magnet or become another dead site in the internet.
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From Which to Start Positioning an Online Store? Absolutely Must-Have!
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1. **SEO Audit – Do a Review Before You Start!**
* Before you spend a zloty on marketing, you need to know where you are.
* Here’s what to check:
* Does your site load quickly?
* Are the URLs friendly?
* Do you have basic meta data (title, description)?
* Is the site responsive on mobile devices?
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Free tools like Google Search Console, PageSpeed Insights, or Screaming Frog will help you analyze the most common mistakes.
**Pro Tip**: A professional SEO audit by a specialist is an investment that will pay off faster than you think!
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2. **Keywords – Choose Them Wisely!**
* What people search for in Google is key!
* At the start:
* Don’t compete with giants on general keywords like “women’s shoes”.
* Target long-tail keywords like “leather women’s shoes for fall 2025”.
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How to Find Good Keywords?
* Google Keyword Planner
* Ahrefs
* Ubersuggest
* AnswerThePublic (great for inspiration!)
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3. **Store Structure – Google and Customers Must Find Each Other!**
* Your site must be:
* Logically organized (Categories ➔ Subcategories ➔ Products)
* Easy to navigate (max 3 clicks to each product)
* Consistent in internal linking (link intelligently between related products and articles)
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**Remember**: A messy structure means lower Google rankings and faster cart abandonment!
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4. **Product Descriptions – Goodbye Copy/Paste, Hello Google Top!**
* If you have hundreds of products and copy-paste descriptions from the producer – STOP!
* Google loves unique content. So:
* Create your own, developed descriptions.
* Include natural keywords.
* Add valuable information (e.g., usage tips, interesting facts).
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**Pro Tip**: Optimize headlines (H1, H2, H3) and add rich snippets (e.g., star ratings) too!
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5. **Content Marketing – Your Blog is the Best Salesperson**
* Regularly maintained blog increases:
* Organic traffic
* Time spent on the site
* Number of keywords you’re visible for
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**Ideas for posts:**
* Buying guides (e.g., “How to choose trekking boots for winter?”)
* Product reviews
* Rankings and lists
