E-commerce market in Poland is developing extremely dynamically. More and more companies and private individuals are deciding to sell online – both physical products and digital services or content.
The key question is: where is it best to start selling? The Polish e-commerce market offers many opportunities, from popular auction platforms through marketplaces and social media to your own online stores.
Popular sales platforms in Poland
1. Auction sites and marketplaces
* Allegro – the largest sales platform in Poland, which brings together millions of buyers and sellers.
* OLX – a portal for local classifieds, ideal for selling used products and services.
* Amazon – a global giant also present in Poland, allowing for sales to both Polish and foreign customers.
* eBay – although less popular than in Western Europe, it gives access to international markets.
* Empik Marketplace, Morele.net, Mall.pl – specialist marketplaces open to external sellers.
2. Social media
* Facebook Marketplace – fast local sales and the ability to promote products in thematic groups.
* Instagram – a visual platform ideal for selling fashion, decorative or beauty products.
* TikTok Shop (in development in Poland) – combines sales with video content.
* Pinterest – an inspirational platform that is increasingly integrating with online stores.
3. Price comparison websites and specialist services
* Ceneo, Skąpiec, Nokaut – allow for product presentation and attract customers looking for the best offer.
* Specialist portals for specific industries – e.g. for cars, real estate or electronics.
4. SaaS platforms and subscription-based online stores
There are many ready-to-use solutions available that allow you to quickly set up your own store without technical knowledge.
Conclusion and conclusions
E-commerce in Poland can be carried out through various channels: large marketplaces, portals, social media or price comparison websites. Each of these solutions has its advantages – wide reach, easy start-up, low entry costs. However, there is a problem with the lack of full control over the business – dependence on platform regulations, sales commissions, competition and risk of sudden account restrictions.
Therefore, the best and most future-proof solution is to have your own online store in a proprietary model (not subscription-based).
Why is this a good idea?
* Full independence – you decide on the terms of service, design and functionality of the store.
* No commission fees on sales – all profits go to you.
* Brand building – customers remember your store, not the marketplace name.
* Stable customer base – you can develop your own marketing channels (newsletters, remarketing).
* Flexibility – ability to adapt the store to specific industry needs and develop it in any direction.
👉 Marketplaces and subscription-based platforms can be a good starting point, but if you think about a stable business for years ahead, having your own online store on ownership gives you independence, higher margins and full control over the future of your sales.
