How to Use Google Trends?
Google Trends is a great way to find out how popular a given topic or keyword is. Simply enter the word and see the graph showing how often people searched for it over time.
Google Trends is a useful tool that allows you to see how often a given word or phrase was searched for. It may help you determine whether your audience is interested in the content you are creating, and it can also help you identify trends in your niche.
The first step is to open Google Trends. You can do this by going to google.com and typing “Google Trends” into the search bar. You will see a page with a search bar and several buttons on it. The first button allows you to search for trends; the second button lets you compare two topics; the third button allows you to set up alerts, so Google will notify you of specific searches; the fourth button opens the advanced query tool; and the fifth button opens the option to customize results by location, language, or time period.
Next, enter a keyword or phrase that interests you or relates to your business model, to find out how often people searched for it over time (or just in the last day). Then use this information to determine what type of content would be most valuable for your audience – or whether there is already enough information on the topic so that you don’t need to create any content about it!
Google Trends search data are very useful for marketers. For example, if you run a seasonal business (a home goods store, gardening store, etc.), you should intensify your marketing efforts as the popularity of searches related to your company grows. Google Ads CPC will likely be higher in periods of rapid growth in search volume, so keep in mind to allocate more budget for campaigns when your product or service becomes more popular.
Google Trends also shows accurate searched keywords and differences in searched keywords by sub-region.
Dane w Google Trends can be used for various marketing purposes.
* Paid search can use Google Trends data to inform you about seasonal campaigns, which helps with planning costs and inventory management. You can also use Google Trends to find unpopular trendy words that should be set as negative keywords to prevent popular searches from having a significant impact on your ad spend.
* For SEO and content marketing use Google Trends to find what people are searching for in your target market. Writing articles about popular topics can help increase traffic to your website.
* To get inspiration for your ads, visit Google Trends and see what topics are currently inspiring the public’s imagination.
Find seasonal trends
Some items sell well at different times of the year. Below is an example that you probably could have guessed.
“snow boots” and “winter coat”. Winter coats gain popularity, while snow boots become less popular.
A less obvious example is yoga. It’s expected to remain stable throughout the year. However, yoga seems to be one of those New Year’s resolutions that everyone starts with and then abandons.
Google Trends is a basic marketing tool
So far, you’ve learned some details about Google Trends and some ways to achieve SEO goals using Google Trends. Google Trends is an excellent tool that every marketer should have at their fingertips. It’s crucial to understand the popularity of searched keywords in terms of location and time, not just the number of searches. Otherwise, you might waste valuable SEO resources chasing after irrelevant keywords or miss out on hidden gems that are essential for your content’s localisation and timing.
Finally, I’d like to advise you that Google offers an excellent guide for beginners in Google Trends. During learning, you’ll get familiar with some tips included in this guide such as using search operators to find words of different spellings and punctuation.
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