How much does a Google Ad cost?
One of the most frequently asked questions in Google is how much it costs to advertise on Google.
Advertising on Google allows you to reach a wide group of potential customers, as Google is one of the most frequently used search engines in the world. Advertisements on Google AdWords are also easy to adapt to your needs and budget, and thanks to targeting options, you can display ads only to people who are most interested in your products or services.
As a result, advertising on Google can increase traffic to your site and potentially bring more customers and profits for your business.
Which form of Google ad is worth choosing?
The choice of the type of Google ad depends on your business goals and budget. Here are some popular options:
1. Text ads – simple and cheap ads that appear as search engine results.
2. Display ads – ads containing images or videos that appear on websites in the Google advertising network.
3. Product ads (Google Shopping) – ads showing products and their prices, appearing on search engine result pages.
4. YouTube video ads – ads in the form of a video that appear on the YouTube platform.
It is recommended to consult with an online marketing expert or an advertising agency to determine the best advertising strategy for your business.
Text Ad
A text ad on Google Ads is a simple and often used way to advertise on Google. It consists of several short sentences and keywords that appear as search engine results. A text ad is displayed in search engine results, and users can easily click on it to go to the target page. Text ads are effective because they allow you to reach people who are interested in specific products or services, while being cheap and easy to adapt to your needs and business budget.
Display Ad
A display ad on Google Ads is a type of ad that involves displaying an image or video on websites in the Google advertising network. A display ad is targeted at a wide audience and can be adapted to your needs and business goals. It can contain various elements, such as images, animations, videos or graphics, to attract potential customers’ attention. This type of ad is often used to increase brand awareness and build recognition, as well as encourage interaction with the ad, for example by clicking on it.
As a result, a display ad in Google Ads can attract new customers and help develop your business.
Product Ads
Google Ads is an advertising program that allows you to display product ads on Google search engine result pages, YouTube, and other websites in the network. Product ads are a type of ad that presents specific products or services. They contain an image of the product, description, price, and link to the seller’s website. The goal of product ads is to encourage users to buy a particular product.
They are targeted at people searching for specific products or services online. Product ads are paid and displayed based on keywords and campaign settings specified by the advertiser.
What is the difference between paid Google Ads results and organic search results?
Paid Google Ads (Google AdWords) and organic search results are two different types of search engine results pages on Google.
Organic search results are search engine results that come from a natural, unpaid index of Google and are displayed based on Google’s algorithm, which evaluates and ranks websites based on their relevance and quality for a given user query.
On the other hand, paid Google Ads (Google AdWords) are ads that appear at the top or bottom of search engine result pages, labeled as “Sponsored” or “Ad”.
Do there exist specialized companies that specialize in running campaigns on Google Ads?
Professionals dealing with advertising on Google Ads are marketing specialists, such as marketing experts, advertising specialists, advertising agencies, and freelancers. They can plan, create, and manage ad campaigns in Google Ads, monitor their results, and adapt them to achieve the best possible results for their clients.
Many companies also employ a dedicated advertising specialist in Google Ads to ensure the best possible results for their advertising activities.
What costs should you expect when running a campaign on Google Ads?
It is impossible to set any specific prices as each business is different, the competition is different, and firms running campaigns have different rates, marketing strategies are different. However, if you run a local business in a medium-sized city, you can expect costs of around 1000-2000 PLN per month.
However, keep in mind that this does not work like television and commercials on TV. Before the campaign starts bringing results, it may take some time – usually a few weeks or even months. The first month is often spent analyzing statistics from the campaign, drawing conclusions, and optimizing it, so to speak.
There are many complex mechanisms that affect the effectiveness of the campaign, and this is not as simple as applying strategy X from company A to company Y, which does not work like this.
The above costs are only what you pay for a campaign in Google – called clicks or ad views. This is the final cost if you have the qualifications to run such a campaign yourself.
If you do not have the necessary knowledge, there will be additional costs from the company that specializes in running such campaigns, which depend on the size of the campaign, its territorial scope, and are usually between PLN 500-PLN 20,000 per month.
