Thousands of millions of people browse the internet every day. In fact, Google itself receives over 63,000 searches per second, which means that more than 2 trillion Internet searches are conducted on Google each year – and this number is still growing. Despite this, many people, especially business owners, do not know that SEO is a huge part of a company’s visibility and success.
More than 4.4 billion people use the internet every day (over half of the world’s population). Online visibility is crucial for the success of any company, regardless of industry, whether it has an online presence or is a traditional brick-and-mortar store.
Optimization of the website under search engines
What is SEO and why is it so important in today’s digital age? A website without traffic is completely worthless, but you can attract traffic to it with SEO. SEO stands for Search Engine Optimization. In essence, SEO is a practice of optimizing a website and web pages to display higher in free search engine results. If your company appears higher in search engine results (preferably on the first page and in the top three rows), you have a much greater chance that people will visit your website compared to your competitors.
Google is the king of search engines and conducts more searches per day than any other search engine, not worth ignoring it.
SEO tips
The Google algorithm determines what appears in free search results and where. If you want to pay for PPC ads, you can sit at the top of the Google ranking as long as you like, but this has a high price…..
One of the key tips is to use best practices in managing PPC to ensure high-quality results. The drawback of this is
1) cost
2) your post is marked with a small tag “Ad”, which informs people that they pay for appearing there.
We can’t say it for everyone, but this tag usually turns us off from those posts and subconsciously indicates that the result was paid for and not worth paying attention to.
While Google’s algorithm is strictly secret and constantly changing, years of experience with SEO have led experts to believe that everything comes down to two things: on-site SEO factors and off-site SEO factors, also known as on-page seo and off page seo.
On-site factors include, among others, loading speed, compatibility with mobile devices (this is extremely important today) etc. Off-site factors include such elements as links from renowned websites and other marketing factors that take place outside your website.
Search engine optimization can significantly increase not only the number of visitors to your website but also customer conversions at little or no advertising costs.
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