Here is the translation of the Polish text:
**WEBSITE AND INTERNET TRAFFIC**
There are many offers on the market to buy so-called internet traffic, most of which is generated by bots or people who click in exchange for benefits offered by a partner network. In fact, it has little to do with any benefits for you, your website will only be burdened with this worthless traffic, which may limit the possibility of comfortable use by potential clients (but I’ll write about efficient hosting in another article) …
However, there are forms of internet traffic worth paying attention to, mainly related to companies that offer their services outside our country’s borders, as those networks offering such traffic are the most developed there, and it has value.
I have no interest in recommending any one or another network here, as you can see I don’t publish any affiliate links. I just want to share my own experiences with these types of networks with you.
One of several networks worth paying attention to is DNTX.com
What is their offer and how do they use it on websites?
Maybe I’ll explain it with an example. Let’s assume you run a company, have a website, and promote it in the network, running your business for a few years. Over time, your domain becomes so popular that many people type it into their browser address bar immediately, i.e., they get to your site without going through intermediaries like search engines or online catalogs (like Google). Such visits are called direct transitions.
Now let’s assume you have hundreds or thousands of such clients with whom you’ve established some kind of relationship. They have your emails in their inbox with your website address, business cards, etc. Let’s say after a few years, you go bankrupt or simply change the profile of your activities and abandon your domain because it no longer fits the new business model. What happens then?
There are companies that specialize in capturing such domains immediately after they expire. They buy them from you when you stop renewing them.
What happens next? The company parks the domain in their system, which is responsible for distributing internet traffic. They sell direct traffic targeted at your domain to other clients.
Let’s assume you worked in the hydraulic industry and provided services there. Your target audience would be people and companies with problems related to hydraulics. DNTX.com or another company sells this type of traffic to a company from the same industry that can actually benefit from it – i.e., targeted traffic, which is focused on a specific group of recipients.
What happens next? Company X buys the traffic called “hydraulic services” or “general services related to repairs/removals, etc.” Despite the fact that a potential client (your old client) visiting your old domain will see a page other than yours (the one bought by someone who acquired this traffic), they might be interested in the service offered by Company X and, if it’s a company dealing with hydraulics, it will likely contact them over the phone or via contact form.
This is how it works. This is targeted traffic that gives the greatest benefits because it directs people/firms potentially interested in your services or products to your website.
DNTX.com is one of several companies offering such targeted traffic directed at websites.
There are also companies that sell untargeted traffic. Buying this type of traffic for your business website is a waste of money; the attractive price won’t translate into any benefits on your side. This type of traffic “doesn’t convert” – i.e., it doesn’t result in a request from your website or a phone call.
Unfortunately, there are many such networks offering this kind of traffic. Such an offer may be a good solution only in one case: when you’re providing services that are relatively specific (e.g., making money online by selling ebooks) or have low awareness among the general public but affect many people (e.g., credit issues with foreign currency loans). In such cases, untargeted traffic from Poland could be gold for a law firm.
I could give more examples (and maybe even write an e-book about them), but I want to show you what “traffic” is and what to avoid as well as how to profit from it in this material.
