Many people ask me why a website costs 500 zł in another company and 2000 zł in mine. The cost of an internet website or online store depends on many factors, including the functionality required by the customer. If the client needs a CMS (content management system), where they can independently modify content, the price automatically increases.
If any additional functionalities are needed, a programmer in PHP, JS or jQuery must be hired to work on it. The cost of their work also adds up. Then there is design and photos, which take time and money. Licenses for Photoshop and Adobe Illustrator are also an expense.
To have a professional internet website and conduct successful internet sales, you need to invest in it. It’s a long-term investment that will pay off quickly. A simple HTML page created from one template, with thousands of copies, is not a professional solution.
A client seeing a “cheap” website won’t delve into its content; they’ll just leave. I personally wouldn’t buy anything from a company that has such a website, because if they’re saving on their image, they’ll probably skimp on my services as well.
The times of poorly made and almost identical HTML websites are over. They’re no longer even suitable for hobbyists. The best internet websites use CMS systems or content management systems to manage content. To build a valuable website, using a CMS is necessary.
The cost of an internet website is nothing compared to potential losses if you don’t invest in it. Without one, the client won’t come. Even with good advertising, a bad website will lead to a 100% bounce rate.
A 100% bounce rate means that customers enter the main page but don’t go any further; they just leave. This is a clear signal for search engines that your website is worthless.
The cost of a professional website doesn’t come from thin air; it takes several weeks and the work of several people to build one, at a cost of around 3000 zł netto, which is a small price for 4-6 weeks’ worth of work. The potential profit is prestige for your brand in the internet.
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