CONTENT IS KING
In Europe for two decades, no one wanted to believe it, especially in Poland. But today, the number of links leading to your website is no longer important, but their quality is not enough either. Today, emphasis in all the internet is on content – this is reality. Without good content, you can forget about any organic movement.
Your clients, potential clients and viewers expect valuable content from your company. These contents should reach the recipients in a natural way. Content marketing helps companies with this process of attracting, engaging and satisfying the target audience.
By focusing on effective content marketing, you can do it. As a result, you can increase conversions, increase brand awareness, increase revenue, become a leader and expert in your industry, and more.
Regardless of whether you start from strategy or update an existing one, never hurts to re-evaluate your processes and come up with new ways of creating and disseminating content that your recipients expect. This guide includes a review of content marketing techniques, types of content marketing, examples of content marketing, and ways to implement strategies.
Content Marketing
The definition of content marketing is simple. Content marketing is the process of publishing documents and visual materials online to attract more potential customers to your company. These can be blog posts, pages, e-books, infographics, videos, etc.
But content marketing is something more than just publishing a piece of content in hopes that people will find it. It’s about deliberate adjusting websites, films, e-books, and messages to target recipients so they find you on the way in, not out.
Currently, outgoing marketing tactics (or distracting recipients) resonate with recipients and are no longer as effective as they used to be.
Today, your content must reach recipients naturally (i.e. incoming). A simple way to do this is by creating a meaningful narrative or telling a story. In this way, your content will be more authentic, engaging, and relevant to the recipients.
What exactly defines content marketing?
Why is Content Marketing Important?
* Inform potential customers about your products and services to increase conversions
* Build relationships with customers and business partners that increase loyalty
* Show recipients how your product or service solves a problem
* Create a sense of community around your brand
Let’s look at different types of content marketing.
Types of Content Marketing
There are many types of content marketing that you can include in your strategy. Here are some of the most common ones.
1. Online Content Marketing
Online content marketing refers to all materials published online, and specifically to your website. A strong online content marketing strategy can help you get a higher position on search engine results (SERP) and reach the right people at the right time.
An example of this is the HubSpot homepage, which immediately directs visitors to specific content related to products.
2. Social Media Content Marketing
Considering over 4 billion social media users worldwide, it’s easy to understand why so many companies invest in social media marketing. There are many platforms (Facebook, Instagram, Pinterest, LinkedIn, Snapchat, etc.) that offer various ways of creating and sharing content (photos, live videos, recorded videos, stories, etc.).
3. Infographic Content Marketing
Infographics display information and data in a visually easy-to-understand format. By combining simple language, short descriptions, and clear images, infographics are an excellent way to effectively communicate content. They work well when trying to present educational and/or complex topics in a way that’s understandable for all listeners.
4. Blog Content Marketing
Blogs are a powerful type of incoming content that allows for creative approaches to goals and topics. Blogs enable promoting internal and external content and blog posts through links, adding social media sharing buttons, publishing product information, and more.
5. Podcast Content Marketing
Over 70 million people listen to podcasts on Spotify and Apple Podcasts. That’s why many companies and media began creating and distributing their own podcasts in these platforms.
Podcasts can be about any chosen topic, so there is much room for creativity.
6. Video Content Marketing
According to a Wyzowl study, 75% of consumers say they prefer learning about products and services from videos. Additionally, video marketing can help increase conversions, return on investment, and build relationships with recipients. Video content can be shared on social media platforms, target websites, and common marketing sites.
6. Paid Content Marketing Ads
Paid ads help reach a wider audience and place them where you want to be seen. Paid advertising is particularly effective when combined with inbound marketing. There are many places where paid ads can be shared, including social media, target websites, banners, and sponsored content.
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