Is starting an online toy store in Poland a good idea?
Starting an online toy store in Poland can be a fascinating venture that may bring many benefits, but it also requires solid market analysis and careful business strategy.
At the beginning, one should focus on the fact that the toy market in Poland is quite developed and still growing. According to the PMR report “Toy Market in Poland” published in 2020, the value of this market in 2019 was over PLN 4.4 billion, and forecasts for subsequent years are optimistic. It’s also worth noting that Poles tend to buy toys online, as shown by research conducted by ARC Rynek i Opinia – more than 40% of respondents bought toys online.
An entrepreneur who wants to start an online toy store should first thoroughly familiarize themselves with the preferences and needs of their potential customers. The toy market is very diverse, so it’s worth considering what age groups the store’s offer will be focused on. Will it be a wide range of products for children of different ages or a specialized store selling toys for the youngest or youth?
It’s also important to pay attention to the popularity of various types of toys, such as board games, blocks, puzzles, and educational toys.
Defining business goals and developing a marketing strategy is also crucial. An online toy store must stand out from the competition, so it’s worth creating an exceptional offer, high-quality products, and professional customer service. Building a positive brand image and regularly promoting the offer in social media, blogs, and thematic portals is also essential.
Another aspect to consider is logistics and order delivery. The online store should ensure fast and safe delivery of orders to customers. It’s worth considering cooperation with courier companies or creating its own delivery network that will provide maximum control over the product delivery process.
There are many e-commerce platforms in Poland, which means the market is quite competitive. It’s worth paying attention to the price of offered products to remain competitive on the market.
The largest toy wholesalers in Poland where you can resupply your online store
1. Szerokopasmowo
2. Toys R Us
3. Eurotoys
4. Dino Polska
5. Eurocash
How to start an online store with zero initial investment?
On Aliexpress, there are many manufacturers who offer pre-made collections of toys under their own brand, so you don’t have to start from scratch and invest in designing and producing your own products.
You can start selling branded products under your own name, logo, and description, which is a great way to test the market and see how well-selling these types of products are.
Alternative?
Maybe not even an alternative, but rather a way to explore the niche by temporarily dropshipping on the basis of white label in combination with Aliexpress (full integration) so that you can try it out and see how selling branded products under your own name, logo, and description goes. We write more about this model in this article: https://netpoint.systems/sklep-internetowy-aliexpress/
Analysis of competition
Analysis of the market based on Google statistics data
