Here is the translation of the Polish text into English:

References on the company’s website

Website is a business card, placing references on the company’s website is an important element in building trust and credibility in the eyes of potential clients. References are positive opinions and comments from people or companies that have used the services or products of the given company. They can influence the customer’s decision to use the services of the given company.

Why is it so important to place references? Firstly, they help build a positive image of the company and indicate that the services or products are valued and appreciated by others. Secondly, they can help increase sales, as customers often make a purchase based on the opinions of other people. Thirdly, references can affect the positioning of the website in search engines, as positive opinions can increase the number of links leading to the site.

Placing references on the company’s website should be carefully thought out and tailored to the specifics of the company and the industry it operates in. It is not always necessary to have detailed descriptions and comments. Sometimes it is enough to place the name and logo of the company that used the services or products.

It is also important to ensure that the references are genuine and come from real customers.

In summary, placing references on the company’s website is an essential element in building trust and credibility in the eyes of potential clients. They can help increase sales and affect the positioning of the site in search engines. Placing references should be tailored to the specifics of the company and industry, and should be genuine and come from real customers.

Are official signed documents better than text on a website?

There is no definitive answer to this question, as it depends on several factors such as the industry, type of services or products offered, and customer preferences. Both types of references have their advantages and disadvantages.

Official signed documents may be more credible for some customers, as they are formal proof of cooperation and can be treated as more serious and official. On the other hand, placing references on a website is more accessible to a larger number of customers and can attract the attention of more potential customers. Additionally, references placed on a website can be more up-to-date and easier to update, which is important in industries where changes occur frequently.

It is essential that references are genuine and come from real customers. Regardless of whether they are placed on a website or in document form, it is vital that they are objective, detailed, and describe the actual experiences of customers with the offered products or services.

In summary, there is no definitive answer to this question. Both types of references have their advantages and disadvantages, which should be taken into account when deciding how to place references on a company’s website. It is essential that references are genuine and come from real customers and describe actual experiences with the offered products or services.

How to get references?

Obtaining references for your website can be challenging, but it is very important to ensure potential clients have confidence in you as a reliable and trustworthy service provider. Here are some ways to obtain unique and effective references:

1. Ask customers for references: One of the simplest ways to get references is to ask customers to write a short review on your website. You can do this via email or by reminding them during a conversation. A good practice is also to include a link to the reviews page in your mailing sent to customers after completing cooperation.
2. Organize a contest: Organizing a contest with prizes for writing the best review can encourage customers to write references. The prize could be a free consultation, discount on next order or gift. A contest can also be a good way to engage your community and build greater awareness of your brand.
3. Use social proof: Social proof is a concept that means people are more likely to make a decision if they see others have already made it. You can use this on your website by including logos of clients you work with, opinions from media where your company was mentioned or awards you received.
4. Use influencers: Influencers who are recognized as experts in their field can help you get references. You can contact influencers related to your industry and ask them to write a short opinion about your company. Then you can use these opinions on your website.
5. Use review systems: In today’s world, many platforms such as Google, Facebook, TripAdvisor etc. allow customers to add reviews about your company. It is worth using these platforms, as the opinions there have significant value for people searching for services or products. Don’t forget to respond to each opinion, both positive and negative, to show you care about your customers.

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