What are web statistics used for?
Web statistics on an online website are extremely important for website owners because they help understand how users use the website and which elements are the most or least popular. In the long run, this allows improving user experience and increasing conversions on the website.
Below are a few examples of how web statistics can help in developing an online business:
1. Monitoring the number of visits: Website owners can use tools such as Google Analytics to see how many people visit their site every day, week, month, or year. This helps understand trends and seasonality in visits.
2. Analyzing traffic sources: Web statistics also help understand where users come from who visit the website. For example, are they users who find the site through search results, or do they come from other websites or advertising campaigns?
3. Monitoring user behavior: Web statistics allow understanding how users use the website, including which pages are most frequently visited, what products or services are most often viewed, how much time is spent on the site, which links are clicked most often, and what content attracts attention.
4. Optimizing the website: Based on analysis of web statistics, one can identify areas on the website that need improvement, such as slow-loading pages, non-intuitive menus, or large images that may affect page loading speed. Improving these elements can help increase page loading speed and improve user experience.
5. Optimizing online websites: Thanks to the analysis of web statistics for an online website, one can identify weak points on the site and implement actions that will help improve its performance. One can see which pages on the website attract the most visits, and which are less popular. This allows optimizing content on the site and navigation to attract more users and increase time spent on the site.
6. Monitoring advertising campaigns: Website owners often spend money on advertising campaigns to attract more users to their site. Web statistics for an online website can help monitor the effectiveness of advertising campaigns such as Google Ads or email marketing campaigns. One can see how many people clicked on an ad and where these users come from, which helps determine campaign effectiveness.
7. Analyzing competition: Web statistics for a competitor’s website can provide valuable information about what actions they take and what content they publish. Analyzing these statistics allows understanding trends in the industry and identifying what actions to take to attract more users to one’s own site.
8. In summary, web statistics for an online website are extremely important for website owners because they provide valuable information about users and their behavior on the website. Thanks to analyzing this data, one can optimize a website, improve the effectiveness of advertising campaigns, and understand trends in the industry.
What else can we learn from web statistics?
Here are some additional things that can be learned from analyzing web statistics:
1. Number of visits and unique visitors: These statistics allow monitoring the overall number of visits to our website and the number of unique users who visit it.
2. Time spent on the site: This information allows tracking time spent by users on our website, which often helps determine how interesting and engaging our content is for them.
3. Most popular pages: Thanks to analysis of web statistics, we can identify which pages on our website are most frequently visited. This helps us identify what content attracts attention and where we should focus to increase the number of visitors.
4. Where users come from: These statistics allow identifying from which channels we attract the most users, such as search engines, ads, social media or direct traffic to the site. Thanks to this information, we can optimize our marketing campaigns to attract more users from these channels that work best for our website.
5. Devices and operating systems: Web statistics also help identify what devices and operating systems are most commonly used by our users. This is especially important considering the growing popularity of mobile devices.
6. Conversions and goals: For online stores or websites with services, conversion statistics are extremely important. They allow identifying which user actions lead to a specific action, such as making a purchase or sending a form. Thanks to this information, we can optimize our website and marketing campaigns to increase conversions and achieve business goals.
7. User behavior analysis: Web statistics also help track how users use our website. We can see what elements of the site are most often viewed, what actions users take.
Popular web statistics systems
There are many web statistics systems available, each offering different features and possibilities. Below is a description of some of the most popular:
1. Google Analytics – This is by far the most popular system for monitoring website statistics, offering many detailed insights such as number of visits, traffic sources, user behavior on the site, time spent on the site, and more. It’s free and offers advanced features such as e-commerce transaction tracking and other conversions.
2. Adobe Analytics – A paid system that offers many advanced features, such as demographic and geographic data for users, monitoring user behavior across different devices, and much more. It also integrates with other Adobe tools like Adobe Target and Adobe Campaign.
3. Piwik – An open-source software that can be installed on one’s own server. Offers many features, including traffic tracking, device-based traffic monitoring, source traffic analysis, and much more. It’s free and offers advanced features.
4. Clicky – A paid system that offers many features such as traffic tracking, user behavior monitoring, demographic data analysis, and more. It also offers many analytical tools like user action tracking on the site, conversion tracking, and more.
5. Matomo – An open-source software that can be installed on one’s own server. Offers many features, including traffic tracking, user behavior monitoring, demographic data analysis, and more. It’s free and offers advanced features.
6. Hotjar – A paid system offering many features such as session recording, heat map testing, and much more. It also offers tools for conversion optimization like hot spot maps and form analytics.
All of these systems offer advanced features that allow precise monitoring of website traffic and analysis of user behavior.
