Files WebP – why you should use them instead of others?
WebP files are a format image created by Google that offers significantly better image quality at smaller file size compared to the popular JPEG format. Therefore, using WebP files in online stores can bring many benefits.
Firstly, due to smaller file sizes, websites load faster, which improves user experience and may increase conversions. Clients expect fast and smooth operation of online stores, and using WebP files can significantly affect website loading speed.
Secondly, image quality is much better, which translates into a more attractive appearance of the online store. Better image quality also increases user engagement and affects positive brand perception.
Thirdly, WebP files are compliant with SEO requirements, meaning that their use may affect the positioning of an online store in search engine results. Google prefers websites with fast loading times and high-quality images, which can bring benefits to positioning.
In summary, using WebP files in online stores is a great way to improve website loading speed, image quality, and positioning. Therefore, it’s worth considering their use and taking care of the best possible user experience.
WebP Files – an Online Store
In the context of online stores, WebP files are very important due to the large number of product images that need to be displayed on a website. This format was created by Google and is dedicated to the internet, aiming to minimize image file size while maintaining high quality.
Using WebP files allows for faster loading times of websites, which is crucial for user experience. Shortening website loading times enables faster browsing of products and more effective order handling. Additionally, accelerating website loading times may positively affect an online store’s position in search engine results, as search engines prefer fast websites.
It’s also worth noting that WebP files allow for disk space savings on the online store server, which can impact hosting costs. Compared to formats like JPEG or PNG, WebP files occupy less space while maintaining similar image quality. Therefore, using WebP files is particularly important in cases where online stores have a large number of products, as every megabyte of data transmitted and stored has significance.
In summary, using WebP files is very important for online stores, allowing for faster loading times, disk space savings, and improved user experience.
How to Convert JPG Files to WebP?
Converting JPG files to WebP format is relatively simple and can be done with the help of various tools. Here are a few ways to do it:
1. Using a web browser Modern web browsers like Google Chrome, Firefox, or Safari support the WebP format, making it easy and fast to convert JPG files to this format. Simply open the JPG file in the browser, then save it as a WebP file by selecting “Save As” or “Export”.
2. Using image processing software There are many image processing programs available that allow converting JPG files to WebP, such as Adobe Photoshop, GIMP, or Paint.NET. For example, in Photoshop, you can select “Save As” and choose the WebP format from the list of available formats. In other programs, you may use additional plugins or tools for conversion.
3. Using online tools There are also online tools that enable converting JPG files to WebP. An example is the Convertio website, which allows converting JPG files to various formats, including WebP. Simply select the file, choose the WebP format, and click “Convert”.
There is no single best way to convert JPG files to WebP – everything depends on your preferences and individual needs. However, using the WebP format in an online store, especially with a large number of product images, allows for saving disk space and shortening loading times, which positively affects user experience and increases conversions.
Why Optimization of Images and Use of WebP Format is Important for Online Stores?
Image optimization is one of the key factors that affect website loading speed and, consequently, user experience. In the case of an online store, fast loading times of websites and images are particularly important as they impact conversion rates and increase the chances of completing a transaction.
There are several reasons why image optimization is crucial for an online store. Firstly, non-optimized images take up a lot of space on the server, which may lead to slow website loading times or even server crashes in extreme cases. Secondly, longer website loading times can negatively affect a website’s position in search engine results, leading to fewer visits.
Another reason why image optimization is important for online stores is that it increases page speed on mobile devices. Large images can cause delays in website loading on mobile devices, which may frustrate users and lead to potential customers being lost.
Image optimization also affects image quality. Incorrectly optimized images may have poor quality, which negatively impacts product presentation in an online store. Image optimization allows maintaining the highest possible image quality while reducing their size.
It’s worth noting that more and more users are using mobile devices to browse websites and make online purchases. That’s why image optimization is not only important but also necessary for an online store to compete in the e-commerce market.
In summary, image optimization is a crucial element of a successful marketing strategy for an online store. Fast website loading times, high-quality images, and increased page speed on mobile devices are just some of the benefits that image optimization brings.
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