Creating and positioning websites – is it the same?
Creating websites and positioning them are two separate but related processes in the field of digital marketing. Let’s now explain these two concepts:
1. Creating websites: Creating a website refers to the process of designing and building a website from scratch. It involves creating the structure, graphics, content, functionality, and other elements that make up the final product – an internet site. The process of creating a website includes stages such as planning, user interface design, coding, testing, and implementation.
Creating a website is a complex process that focuses on designing and building an internet site from scratch. It involves many essential elements that together create the final product – a functional and attractive internet site.
At the beginning of the website creation process, it’s essential to have precise planning. At this stage, the goals and requirements of the website are determined, the target group is identified, and the main functions that the website should perform are specified. Then, the website structure is designed, taking into account hierarchy and navigation to ensure easy user movement around the site.
Another important aspect is the design of the user interface. At this stage, the appearance and layout of the site are developed, colors, fonts, and graphics are chosen to create an attractive and consistent site look. It’s also crucial to provide responsiveness, i.e., adapting the site to various devices such as computers, smartphones, or tablets.
After designing the site, we move on to the coding stage. Programmers create HTML, CSS, and JavaScript code that corresponds to the website structure, style, and interaction. At this stage, specific functionalities for a given website are also implemented, such as contact forms, shopping carts, or administrative panels.
After completing coding, the site undergoes testing. Various tests are performed to ensure all website elements work correctly and user interactions run smoothly. Different scenarios are tested, including responsiveness, page loading speed, and compliance with various browsers.
The last stage is the implementation of the site, i.e., placing it on an internet server and making it available to the public. At this stage, the domain is configured and all necessary parameters are set up to make the website accessible to users.
In short, creating websites is a complex process that includes planning, user interface design, coding, testing, and implementation. All these stages are essential for creating a functional, attractive, and effective internet site.
2. Website positioning: Website positioning refers to the optimization of a website to increase its visibility in organic search engine results. The main goal of positioning is to achieve high rankings in search engine results for key phrases and keywords related to the website’s topic. This allows the website to attract more traffic, which translates into potential customers and users.
The process of website positioning includes a range of actions aimed at optimizing the website for search engines’ algorithms. One of the key elements is content optimization. It involves creating valuable and unique content that is properly optimized for keywords. Good content quality and proper use of keywords can affect how the website is perceived by search engines and its rankings.
Another important aspect of positioning is building links. This involves acquiring backlinks (links) from other websites to the target website. Links are treated by search engines as indicators of a website’s popularity and value. It’s essential, however, to acquire links from reputable and industry-related websites, as link quality matters for evaluating a website by search engines.
Structuring the site is also a crucial element of positioning. This involves ensuring that the website structure is clear and understandable, making it easy for both users and search engines to navigate. A well-structured site can affect indexing and display in search engine results.
Analyzing keywords is another essential step in the positioning process. It involves identifying popular keywords and phrases related to the website’s topic. Analyzing keywords helps create content and optimize the website for those keywords, which can increase the chances of displaying the website in search engine results for those phrases.
In the positioning process, it’s also crucial to monitor and analyze the effects of actions taken. It’s essential to track website rankings in search engine results, site traffic analysis, time spent on the site, and conversion rates. This allows evaluating the effectiveness of actions taken and making necessary adjustments to the positioning strategy.
To summarize, website positioning is the process of optimizing a website to improve its visibility in search engine results. It requires content optimization, building links, structuring the site, analyzing keywords, and monitoring effects. By taking appropriate actions, it’s possible to increase the chances of achieving high rankings in search engine results and attracting more users to the website.
In short, creating websites is a process of creating an internet site itself, while positioning websites involves activities aimed at improving its visibility in search engines. Both processes are important for effective online presence, and their combination can bring positive results in terms of visibility, traffic, and conversion on the website.
