Warning: Output ONLY the translation without any comments, labels or explanations.
Advertizing through flyers or banners is one of the most popular forms, but how can you realistically evaluate the effectiveness of such advertising in a city like Sochaczew?
There are some techniques that can be used to test the efficiency of such forms of advertising, for example by placing a code on an ad and then when someone comes to your store/shop with this code they will receive a discount. You will know that the client came to your shop through the given advertising channel, e.g., flyer or banner.
However, there is a much better form of city advertising in Sochaczew, which applies not only to Sochachew but to all of Poland as well.
This refers to Google advertising. Today, even in such a small town like Sochaczew people very often search for service points or products they want to buy locally and not wait for delivery from the other end of Poland, this is a huge, often unused by local businesses potential.
Imagine how your potential client from Sochachew who wants to buy a washing machine, coal or any other product feels when looking for it on their smartphone. Where do they look?
In Google, because it is the biggest internet search engine. What happens next?
After entering a keyword in Google, 10 results appear, and ads from companies are also there, often not from Sochachew but from Warsaw or further away, this is why no one in Sochachew positions and advertises through that medium. And what does the potential client do when they see no local Sochachew company among these results?
They click on an ad from a company from another city and buy the product online which will arrive to them from another part of Poland. They often have to pay extra for delivery, there is also a risk that they won’t get the product (it depends where they bought it as there are many companies with fake websites scamming customers).
What would happen if your website was among those results?
Assuming that your offer doesn’t deviate too much from competition prices from other cities you can safely assume that such client will choose a local Sochachew company to whom they can go and pick up the product immediately.
You see the potential of this form of advertising yet?
Not only can you advertise in the city of Sochachew but also in all Poland, however, it’s worth realizing that starting with advertising just in Sochachew significantly increases your customer group who might not have found you otherwise as they would need to stumble upon your banner ad while actively looking for a product or service – the probability is very low.
On the other hand, when someone searches for something on Google it’s easy to show them your website with additional emphasis that it’s a company from Sochachew which they can visit and make a purchase immediately without waiting for delivery.
Analyzing customer behavior in this method is also very easy as there are analytical tools where you will see conversions (e.g., if someone clicks on the phone number of your website), you will know that contact was initiated through Google thanks to your ad in Google and that the client comes from Sochachew.
Do you want to discuss effective advertising methods for your website or shop in Google?
Use the contact form below.
Contact
No Fields Found.
