How to write a press release? Practical guide Table of Contents * What is a press release? * Press release structure * How to write a press release step by step? + Headline + Lid (press release introduction) + Expansion – main part of the press release + Conclusion and contact * Press release template […]
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What is KPI? Key Performance Indicators in Business Contents ================ 1. [Definition of KPI](#definicja-kpi) 2. [Why are KPIs Important?](#dlaczego-kpi-sa-wazne) 3. [Types of KPI](#jakie-rodzaje-kpi) * [Financial KPI](#kpi-finansowe) * [Operational KPI](#kpi-operacyjne) * [Marketing KPI](#kpi-marketingowe) * [Customer Service KPI](#kpi-obsluga-klienta) 4. [How to Create Effective KPIs](#jak-tworzyc-kpi) 5. [Conclusion](#podsumowanie) Definition of KPI ================ KPI (Key Performance Indicators) is a set […]
SEO, also known as Search Engine Optimization, is the process of adjusting a website to make it more visible in search engine results. Its goal is to attract the largest number of users through organic search results, which over time allows for increased reach and popularity of the website. In this process, key role plays […]
Introduction to Mobile Revolution Just a few years ago, online shopping in the Netherlands was mainly associated with ordering from a laptop or computer at home. However, we are now witnessing a clear shift in consumer preferences – customers increasingly turn to their smartphones to make purchases. This trend is visible throughout Europe and is […]
**Table of Contents** 1. **Introduction to Omnichannel** 2. **Definition of Omnichannel Strategy** 3. **Why Channel Integration is Key** 4. **Benefits of Implementing an Omnichannel Strategy** 5. **Common Challenges in Implementing an Omnichannel Strategy** 6. **Steps for Effective Implementation of an Omnichannel Strategy** * 6.1 Analysis of Customer Touchpoints * 6.2 Personalization of User Experiences * […]
Why Micro-Influencers Are Key for Small Businesses? In the age of social media, influencer marketing has become one of the most effective ways to reach new customers. While partnering with large influencers can be successful, an increasing number of small businesses are focusing on micro-influencers. Micro-influencers are creators with a smaller following (usually between 1,000 […]
Why Video Advertising and Live Streaming Are Gaining Popularity? Video advertising and live streaming are gaining importance in the world of marketing, allowing companies to reach a wide audience in an attractive and interactive way. With modern technologies, online stores can use video to convey information about their products and services, build relationships with customers, […]
POSITIONING Optimization for search engines, also known as SEO (Search Engine Optimization), is a fundamental element of digital marketing strategies aimed at improving the visibility of websites in search engine results. SEO includes adjusting content and website structure to best meet user intentions and be readable by search engine algorithms such as Google. Today’s market […]
Introduction: Why is content marketing and storytelling crucial? In today’s world filled with information and advertising, standing out from the competition is challenging. Traditional forms of advertising often fall short, and customers expect more from brands than just product promotion. Content marketing and storytelling are two key tools that help build lasting relationships with audiences, […]
Today, more and more people are looking for additional ways to earn money online. Earning 1000-2000 zł per month online is achievable with the right approach and choice of earning method that suits your skills and interests. In this guide, I will present proven methods and tips to help you earn extra income. **1. Freelance […]