Here is the translation of the Polish text: Step 1: Create a business page (Fanpage) To have a shop on Facebook, you need to have a business page (Fanpage). If you don’t have one yet: Log in to your Facebook account. Go to: https://www.facebook.com/pages/create/ Choose page type: Business or brand. Fill in the required information […]
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Positioning (SEO – Search Engine Optimization) is a process of optimizing an online store to occupy the highest positions in Google search results for specific phrases (e.g. “women’s sports shoes”, “natural cosmetics”, “leather bags”). The higher your store ranks in Google, the more visitors it will get, and consequently, more customers and sales. 🔟 10 […]
YES – in most cases, running an online store requires registering business activity. According to Polish law, economic activity is: “Organized income-generating activity carried out in one’s own name and continuously” (Article 3 of the Entrepreneurs Act) If you: Have a website or online store, Regularly sell goods or services, Earn money from this (or […]
No – in most cases NO separate room is required in a single-family home, if: * You conduct business activities without direct contact with customers (e.g., you don’t accept people physically at your home), * You store goods only for the needs of your shop, * There are no inconveniences for the environment (e.g., noise, […]
What is IOD? Inspector of Personal Data (IOD) is a person or company designated to oversee compliance with data protection regulations within an organization. The obligation to appoint one arises from the General Regulation on Personal Data Protection (RODO), ie EU 2016/679. When does an online store not have to appoint an IOD? A small […]
Tematy związane ze sklepami internetowymi to: 1. Strona główna (wygląd, szybkość ładowania) 2. Produkt (opis, ceny, zdjęcia, recenzje) 3. Kategoria 4. Opis produktu 5. Ceny i promocje 6. Logistyka (zamówienia, dostawy, zwroty) 7. Komunikacja z klientem (kontakt, FAQ, panel użytkownika) 8. Marketing (newsletter, system rabatowy, program lojalnościowy) 9. Optymalizacja pod SEO i mobilność 10. Panel […]
In recent years, more and more online store owners have heard about the mysterious abbreviation “BDO”. While many entrepreneurs remain unclear about this topic, neglecting it can lead to serious legal and financial consequences. Does every online store really need to register in BDO? What obligations arise from this registration? Below, we present a detailed […]
Online store regulations are obligatory. The obligation arises directly from the law and specifically from: * Law of July 18, 2002 on electronic services provision (Journal of Laws 144/2002) * Consumer Rights Act of May 30, 2014 (Journal of Laws 2014 item 827 with later amendments) * Civil Code According to Art. 8, sec. 1 […]
Artykuł przedstawia 8 kroków do sprzedaży produktu online. Chociaż nie zawiera szczegółów technicznych, podaje ogólne wskazówki dotyczące wyboru platformy, zapewnienia dobrej jakości produktów, ustanowienia polityki zwrotów i reklamacji oraz uruchomienia kampanii promocyjnej.
Sales on Bol.com is an attractive opportunity to reach a wide market of customers in the Netherlands and Belgium. However, many sellers struggle with low margins or even losses due to various fees imposed by the platform. The author of this case study suggests that it’s essential to calculate the real margin correctly, taking into […]