The Cost of a Website
What are the elements that make up the cost of a website or online construction, i.e. an internet shop?
Firstly, you need to ask yourself what you expect from your website.
• Is it going to be a kind of business card to satisfy your desire to have a company website on the Internet?
• Is it going to be a virtual office where your potential customers will enter?
The answer to this question is crucial as it depends on whether the money spent on building the website will be an investment or waste.
This is not a trivial question, as in my daily work I meet people who essentially do not know why they are commissioning the construction of a website. Many of them just want to have a website that they can put on their business card so that customers can access it and get familiar with their offer. Or even worse, so that something will appear when you enter the name of the company in Google search results. Unfortunately, few of them are aware that no one will be searching for them in Google by the name of the company.
In the Internet, people are looking for products and services, so potential customers will enter phrases like “service + city” or “product + city”, never the name of the company. Few people have this awareness, strangely enough, they think that everyone knows the name of their company and will be searching for them in the Internet.
The purpose of a company website is one: it serves clients who were redirected from sources like Google to keywords related to your industry, i.e. online sales. In fact, it’s your services that you offer. Just like in traditional advertising, where you have a physical office, bought an advertisement in the form of leaflets or banners in the city and potential customers find you under those advertisements and come to your office so is it with a company website. A customer enters a phrase in Google “service + city”, your site appears in search results, clicks on the link and enters your virtual office where they should be served at the same level as if they were in a physical office.
Why am I saying this? Because many people think that it’s enough to put any website with a few sentences of text and customers will start calling. Unfortunately, it won’t happen. This can be compared to a situation where you put a stall in the city center, in which you have a few boxes displaying your products and expect someone to buy something from you seeing such a “shop window” – it will never happen. You can’t build a website at a low cost that will “convert”, i.e. it’s not realistic.
Look at it from your own perspective as a customer, would you buy anything from a company that has any kind of website?
Would you pick up the phone and order some service from such a company that is not willing to invest in its own website (virtual office)?
The cost of a website has significant implications on what you get.
When I see something like this, I immediately have a red flag, if company X saves so much money on its own image, it will certainly perform my service in a similar way.
A website is a virtual office, there people enter, they are your potential customers who have eyes and see what they see. Companies compete to make their websites attractive so that the customer stays on them as long as possible to pick up the phone or send an email. Meanwhile, some do not attach any importance to this through lack of understanding of how the Internet market works.
The cost of individually designed website in accordance with art principles, current search engine requirements and customers who have smartphones is not a few hundred zlotys, these times are long gone. If someone thinks that someone will make them a professional website for 500 zlotys – they are at least an unrealistic optimist and should not think about anything like advertising on the Internet.
Real prices of professional, responsive individually designed websites with self-management panel start from 2 thousand zlotys upwards, the more complex structure, the higher the price. E-commerce solutions start from 4-5 thousand zlotys and here again the final price depends on integration that needs to be done, these are not big money in relation to the amount of work that needs to be put into building such a solution, which will be your virtual office whose task is to sell your products/services.
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