What is double opt-in and why should you have it?
Double opt-in is a subscription confirmation method used by email marketing companies where potential subscribers must confirm their desire to receive emails from the company or organization. After the first step of subscribing, the potential subscriber receives an email asking them to confirm their desire to receive further emails. Only after confirming the subscription will the email be sent.
Double opt-in is considered a more effective way of collecting email addresses as it increases the likelihood that people who have confirmed their subscription actually want to receive emails.
Double opt-in vs Single opt-in
Double opt-in is a method where potential subscribers must confirm their desire to receive emails by clicking on a confirmation link in an email they received after the first step of subscribing. Single opt-in is a method where potential subscribers do not need to confirm their desire to receive emails. After the first step of subscribing, emails are automatically sent to the subscriber.
Double opt-in is considered a more effective way of collecting email addresses as it increases the likelihood that people who have confirmed their subscription actually want to receive emails. On the other hand, single opt-in is easier for potential subscribers as they do not need to confirm their subscription.
How to configure double opt-in?
Configuring double opt-in requires several steps:
1. Creating a subscription form: To start the subscription process, you must create a form that will contain fields such as name and surname and email address. You can place this form on your website or blog.
2. Saving the email address: When potential subscribers fill out the form and click the “Sign up” button, their email address should be saved in your database.
3. Sending a confirmation message: After saving the email address, the potential subscriber should receive an email asking them to confirm their desire to receive further emails. This email should contain a confirmation link that will allow them to confirm their subscription.
4. Confirming the subscription: When potential subscribers click on the confirmation link, their email address should be marked as verified in your database.
5. Sending messages: After confirming the subscription, you can start sending emails to this subscriber.
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