What Do Owners of “Conversion-Focused” Websites Do Differently?
My intuition suggests that most companies are too caught up in the “business as usual” syndrome and rarely take the time to stop and think about conversion optimization.
In this article, we’ll discuss what sets high-conversion websites apart. But before we dive into the details, we’d like to share a few things that will get you thinking.
• You have 0-6 seconds to show an attractive headline and landing page; after 6 seconds, most visitors will leave.
• About 93% of visitors who enter your site are not ready to buy.
• The more “landing pages” you have, the higher the chances of acquiring leads.
• Product videos can increase sales by up to 150%.
• A one-second delay in page speed decreases conversions by 11%.
• A/B testing has become the preferred method that many companies have achieved success with.
• Clearly articulate your value proposition for customers who buy from you.
• On your homepage or landing page, visitors should have a clear message explaining why they should do business with you and what benefits they will get.
For example, look at GetResponse’s website:
GetResponse has managed to stand out in the crowded market of email services by focusing on email campaigns that generate revenue.
What is the point of sending customers information via email?
The goal is to encourage them to make a repeat purchase, and GetResponse can help your team turn emails into revenue, even automating the workflow process. It’s a win-win solution.
Of course, if you’ve already used GetResponse in the past, then it goes without saying that everything from creating campaigns to sending emails is easy and straightforward. We recommend it (smirk).
Testing Calls-to-Action
HubSpot research has shown that personalized CTAs have a 202% higher conversion rate than basic CTAs, multi-dimensional CTAs, and intelligent CTAs.
To get closer to your users, you need to understand at what stage of the funnel they are. For example, if you offer student credit financing, set up the following CTAs:
• Visitor CTA: Seven helpful tips on solving problems with student loans.
• Lead CTA: Credit counseling.
These CTAs are effective in converting leads and increasing your overall conversion rate.
A great example is Mozilla, which increased downloads of its popular Firefox browser by using stronger calls-to-action. “Download now – for free” is much better than “Try Firefox 3”.
How Do You Know What Questions Your Customers Are Asking?
To get feedback from your customers, you should always ask questions. By understanding what problems and intentions your customers have and what they really want, you can build a website with a higher conversion rate.
Test Different Headlines
Headlines can either make or break your site, but let’s focus on maximizing conversions (smirk). As mentioned in the introduction, first impressions are formed quickly, and headlines play a large part in this. It’s essential to follow A/B testing guidelines to see what elicits the strongest response from visitors. There is no magic formula, but there are good guidelines to follow.
Make Your Forms as Short as Possible
UX conversion experts recommend making forms as short as possible. How many times have you tried to sign up and seen 25+ fields that need to be filled out?
I’ve seen it so often that I usually leave the site without analyzing whether its offer is good or bad for me. It’s essential to respect your users’ time. Even if they’re willing to sign up, don’t let them go – because the form is too long.
Do you see our form?
It converts beautifully (smirk).
Checking the Number of Form Fields
Most conversion experts agree that simplifying and improving form clarity is the direction we should be heading in.
Sometimes more input fields can increase conversions. Generally, however, conversion rates are higher with fewer input fields (depending on the form’s purpose).
Their websites are designed with a focus on conversions.
Companies that know how it works from the ground up build their sites to have the highest possible conversion rate, conduct an endless number of A/B tests, and check what works and what doesn’t. They also make sure their site loads quickly and has a perfectly optimized mobile version – which has a huge impact on conversions.
Creating a Responsive Website
A website with a high conversion rate should load quickly, have an attractive layout, easy navigation, and most importantly, a responsive design.
It’s not enough for the site to look good on large screens. It also needs to be displayed well on mobile devices. However, using desktop and mobile devices may vary depending on your niche. If a site doesn’t respond or loads slowly, users will usually leave within three seconds – so site owners can’t count on any conversions because they’re not giving the user a chance.
Other Techniques You Can Try
Here are a few tested tips and tricks for increasing conversions:
• Adding a “Chat Now” button increased the number of sign-ups by 31%.
• Placing discount information in the headline can also increase conversion rates.
• Changing the color of the call-to-action button from different colors to red increases conversions.
• Changing the button from “View Plans and Prices” to “Start Today” increased conversions.
• Removing CAPTCHA resulted in no loss of conversions and very little spam.
• Showing customer reviews can help a site get more conversions.
• Using natural language in forms increases conversion rates.
• Having a good mobile site can double your conversion rate.
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