Google My Business is a tool that allows companies and entrepreneurs to manage their presence in Google search results and on Google Maps easily. Thanks to this tool, company owners can control and update information about their companies in Google, which allows for increased visibility on the internet and reaching a wider group of potential customers.
Google My Business enables companies to enter contact details, opening hours, descriptions, photos, as well as customer reviews and opinions. This information is displayed in Google search results, on Google Maps, and in Google+. This makes it possible to quickly and easily find information about a company, which increases the chance of contacting potential customers.
This tool is particularly useful for companies with one or more locations, such as stores, restaurants, hotels, or service offices. Thanks to Google My Business, owners can easily manage data about their companies at each location.
Using Google My Business is free and available to every business owner or entrepreneur. To use the tool, you need to create a Google My Business account and enter information about your company. After Google accepts the information, your company’s information will be displayed in Google search results and on Google Maps.
How to set up a “Google Company Profile”?
Here is a step-by-step guide on how to set up a company profile in Google My Business:
1. Go to google.com/business and click the “Manage now” button located in the top right corner.
2. Log in to your Google account or create a new one if you don’t have it yet.
3. Enter the name of your company in the text field and select it from the list of suggestions. If your company is not on the list, click the “Create my business” button.
4. Enter your company’s address. You can choose to display your company on the map. Then enter your opening hours and phone number.
5. Provide your website URL and email address.
6. Select a category for your company. You can select more than one category.
7. A card with your company’s information will be displayed. Make sure all the information is correct, then click the “Next” button.
8. You will be asked to verify your company. You can choose to receive a verification code by mail or phone number.
9. After receiving the verification code, enter it on the website and click the “Confirm” button. Your company is now verified and ready to display on Google.
You can now complete your Google My Business profile with photos, reviews, and other information that will help your company stand out in Google search results.
Remember that you need to have a Google account to create a company profile in Google My Business. If you don’t have one yet, create it before starting the process of creating a company profile.
Can I somehow influence the position of the business card in Google my business?
Optimizing a Google business card
Yes, there are ways to influence the position of your business card in Google My Business. Here are some of them:
1. Update and verify company data: Regularly updating company data, such as address, opening hours, phone number, and photos, can help increase visibility in Google search results. Verifying company data by Google is also important because verified companies have higher credibility and appear higher in search results.
2. Collect positive reviews and ratings: Positive reviews and ratings from satisfied customers can contribute to improving the position of your business card in search results. That’s why it’s worth encouraging customers to leave reviews and ratings.
3. Use relevant keywords: In the description of your business card and photo descriptions, use relevant keywords that describe the company’s activities. This can help improve the position of your business card in search results.
4. Complete Google My Business profile: Completing your Google My Business profile with all available information, such as website URL, email address, links to social media accounts, and product and service descriptions, can help improve your business card position in search results.
5. Increase the amount of information on the company’s website: The more information on the company’s website, the higher the chance of increasing visibility in search results. It’s worth making sure that the website contains detailed information about the company, its products and services.
6. Use other Google tools: Google My Business is part of a broader range of Google tools that allow companies to increase their visibility online. Using tools like Google Analytics, Google Ads, or Google Search Console can help improve your business card position in search results.
If you don’t have an e-commerce website yet and are looking for a developer, use the form below. We specialize in building websites and e-commerce platforms as well as running advertising campaigns for over 2 decades in Poland and abroad. We can help you. Whether it’s an e-commerce website or a website, it doesn’t matter – we do everything in any language, with any necessary integrations.
