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Why a website is important?

It’s crucial to know why a website is so important for at least several reasons. The answer to this question depends on whether you plan to pay someone to maintain your platform and generate leads for your business or if you want to build your own “brand” and promote it, something that will not be taken away from you by Facebook or a profile in any advertising system under any pretext.

Let’s assume that you have set up a Facebook page, spent a lot of money on promoting it and attracting tens of thousands of fans who are your “paying customers”. Now imagine the situation where you published something on your page or private account or commented in an incorrect or politically incorrect way or against the line of Facebook’s program. Do you think anything will happen to you?

Why is a website important – blocking social profiles

Facebook will block your account, what are the implications? You lose contact with your followers, it’s simple, someone has turned off your business, assuming that you get customers this way.

That’s why it’s not worth promoting other brands, because a Facebook page will never be something of yours over which you have full control. You can always come into conflict with regulations and the censor may block your business in this way. Do you think you can do anything to change this in court?

Forget about it, a company that has an unimaginable budget will crush anyone like an insect. That’s why it’s not worth investing your valuable time and money in promoting other people’s businesses, because Facebook is a business, not yours, but Mark Zuckerberg’s and his shareholders. You are just a content provider and a person who pays for advertising.

That’s why a website is important. What advantage does your own website give you in your business?

Website – should we focus only on it?

1. Domain (your name on the internet e.g. hydraulikwarszawa.pl) – registered by yourself/your company, no one has the right to take it away from you as long as you renew it with a registrar – the cost is symbolic, around 140 PLN per year. You can read about what an internet domain is in this article – Internet Domain.

2. Hosting – a place for your website’s files and database – no one will take it away from you as long as you pay, even if the hosting company blocks your site, you can just move it to another host – nothing will be lost. You can read about what hosting is in this article – What is Internet Hosting?

The entire content, the material that you create on your own website through a blog, for example, is your exclusive property, no one will take it away from you and block you, unlike a Facebook page or other portals that give you a piece of their space to post your content.

But why are these materials so important?

For two reasons:

FIRSTLY – READERS

People love reading stories about problems they face themselves, solutions, advice, etc. Publishing such content on your website makes you an expert in your industry, which gives the reader a strong impulse to take action, and therefore contact you – remember, he is your potential customer.

SECONDLY – GOOGLE

As you know or may not know, Google has been leading for years, then comes Bing and the rest. If you count on getting valuable traffic from this search engine to your website, which can turn into paying customers, you need to publish content on your website that will attract such traffic. I don’t mean publishing an offer, price list or contact information, but high-quality articles on a blog that help people, answer their questions and problems (from your industry).

After some time of blogging on your own website, there is a BONUS – free traffic from Google, targeted at the content you publish, which means people who actively look for solutions to their problems in YOUR INDUSTRY.

Such customers are much better than those that you call or send messages to. What distinguishes content published on your own website from content published on a Facebook page?

The fact that the content you publish on your website is something that will never be taken away from you.

Let’s assume that you promote in the Internet by paying for advertising or buying sponsored links in popular portals, let’s assume that you buy unlimited-time links and over years someone can enter your website through them. Think what will happen if these links lead to your Facebook page and Mark Zuckerberg or his censors consider that you are breaking their regulations?

All the traffic you generated over the years will disappear like smoke, your Facebook page will be blocked/banned/removed. You think you can change the addresses of all the links? 99.9% chance it won’t be possible for one reason – there will be thousands of such links.

What about sponsored articles in popular portals, can you change the addresses of these links?

In most cases, no.

Don’t waste your energy and money on promoting someone else’s business and packaging traffic into someone else’s portal. Build something that will bring you benefits for years or decades – build a website!

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Yes, it so happens that since the mid-90s we have been dealing with building them and promoting in Google – we can help you build a website that will attract attention, and if you want, we can also direct valuable traffic from Google to it, which turns into paying customers.

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Why is a website important?

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