Positioning (SEO – Search Engine Optimization) is a process of optimizing an online store to occupy the highest positions in Google search results for specific phrases (e.g. “women’s sports shoes”, “natural cosmetics”, “leather bags”).
The higher your store ranks in Google, the more visitors it will get, and consequently, more customers and sales.
🔟 10 most important reasons why you should position your online store:
1. Increased visibility in Google
Most customers start their shopping from typing a phrase in Google. If your store is not visible in the top ten results – practically does not exist for the customer.
✅ Statistic: up to 90% of clicks fall on the first page of search results, mainly on the first three links.
2. Increased traffic to the site
A well-positioned store can generate thousands of visits per month without paying for ads. This is a free, organic traffic that works for you 24/7.
3. Higher sales without increasing advertising budget
Positioning is a long-term investment. Unlike Google Ads or Meta Ads, where you pay for each click – SEO effects last even after the activities are completed.
4. Increased customer trust
Stores with high positions in Google inspire more confidence. Customers often think subconsciously: “If it’s at the top, then it must be good”.
5. Advantage over competitors
Your competitors are already positioning themselves? If you don’t take action – you’re giving customers to your competitors without a fight. And if they haven’t started yet – you have a chance to outrun them.
6. Better user experience (UX)
Positioning is not just about phrases – it’s also about:
- Improving page load speed,
- Better navigation,
- Mobile version,
- Sensible product descriptions and category structure.
This all affects conversion and customer satisfaction.
7. Long-term effects
In contrast to ads that disappear after the campaign is over, a well-positioned site retains its visibility for months or even years, generating profit without additional costs.
8. Better positions locally and globally
If you run an e-commerce store with personal pickup, SEO can increase local visibility (e.g., in Google Maps). If you’re global – proper optimization will help you attract customers from all over the world.
9. Increased brand value
The more often a customer sees your name in search results, the more they remember it. Positioning helps build a brand and stand out from other stores.
10. Positioning works throughout the purchase path
SEO is not just about attracting new customers – thanks to content (e.g., blog, guides, FAQs), you can:
- Educate,
- Answer questions,
- Support purchasing decisions.
This all affects trust and conversion.
Przykład (Example):
You have an online store with eco-friendly cosmetics. If your site appears high in search results for phrases:
* “natural face cream”
* “eco-friendly cosmetics without parabens”
* “cosmetics for sensitive skin”
…you can attract dozens or hundreds of potential customers every day – without paying per click.
Chcesz zacząć? Co możesz zrobić już teraz (You want to start? What you can do right now):
1. Create unique product and category descriptions.
2. Optimize page headings (H1, H2) and meta tags.
3. Speed up page loading.
4. Write thematic blog posts.
5. Take care of internal linking and SEO technicalities.
