E-commerce: What is it?
E-commerce is a shortened version of the English term “electronic commerce” (handel elektroniczny). It’s a type of business where sales of products or services are made through the internet. E-commerce is one of the fastest growing sectors in the economy, and its popularity increases every year.
E-commerce encompasses various fields, including retail trade, wholesale trade, B2B (business-to-business), B2C (business-to-consumer) and C2C (consumer-to-consumer). Retail trade involves direct sales to end consumers, while wholesale trade involves selling products or services in large quantities to other companies. B2B is a sale between companies, B2C is a sale between a company and an end consumer, and C2C is a sale between end consumers, for example on auction platforms.
There are various business models in e-commerce, such as direct sales, dropshipping, subscriptions, affiliation, online auctions, and many others. E-commerce companies can run their own websites, online platforms or use existing ones like Amazon or eBay.
E-commerce offers numerous benefits to businesses, including 24/7 availability, no need for a physical store, and lower business costs. Customers appreciate the convenience of online shopping, a wide range of products, easy access to product information, and the ability to compare prices and opinions from other customers.
One of the most important elements of e-commerce is an e-commerce platform that enables running an internet shop. Such a platform should be easy to use, flexible, and scalable to meet growing business needs. Important features of the platform also include integration with online payment systems and delivery methods.
E-commerce is currently one of the most important branches of business, and its significance continues to grow. Companies that want to remain competitive on the market must be present in the world of e-commerce and know how to utilize its potential.
ARE YOU LOOKING FOR A WEB DESIGNER OR E-COMMERCE DEVELOPER?
If you don’t have a website or online shop yet, and are looking for a developer, use the form below. We specialize in building websites and online shops as well as online advertising campaigns since almost two decades ago, we can help you.
