If it comes to SEO, many companies dealing with Google positioning offer “guaranteed results.” But can any effect in SEO really be guaranteed? In this blog post we will check if the guarantee of SEO results is real and what you can do to ensure that you get the best possible results.
I remember times when I worked on a result basis, i.e., I achieved results in the form of TOP10+ for the client’s chosen keywords for free, most often it took a few weeks during which I worked for free, and the client only paid me for maintaining earned money, but this time passed irrevocably in 2013 when Google introduced drastic changes to the algorithm that no longer give such certainty as before that the result will be achieved.
Is a guarantee of SEO results possible?
SEO is a constantly changing and complex field, which makes promising guaranteed results today very risky. It’s just too many variables at play, never was it few but the rules of the game have changed significantly over time, there are countless variables both on the client side and on the agency side.
Some SEO agencies offer so-called “payment for results” models, where clients only pay when they see certain agreed-upon results. This can be organic traffic growth, improvement in keyword ranking or other measurable indicators.
Is this type of guarantee worth the risk? It depends on the client and their needs. For companies that rely heavily on organic traffic to generate leads and sales, an SEO guarantee may be a valuable way to secure themselves against potential losses. However, there is always a chance that promised results will never materialize, in which case the client will be left with nothing, literally, because agencies that offer such effects are usually interested in making big money quickly and therefore can put their clients’ websites at great risk.
Ultimately, it’s up to each client to decide whether an SEO guarantee is worth the risk. For some, peace of mind is more important, others prioritize potential benefits over risks that may not be worth it.
Forget about guaranteed SEO results and payment for effect
When it comes to SEO, there is no such thing as a guarantee today. Any agency that tells you otherwise probably wants to take advantage of you, because an SEO agency is not the owner of Google’s algorithm and therefore does not have full control over its behavior.
SEO is a continuous process that may take months or even years to see results. Moreover, results are not always easy to predict, which is why most SEO agencies bill for work done rather than effects.
Is it possible to guarantee results in SEO? The field is too complex and constantly changing, making it impossible to guarantee anything.
What can you do to ensure good search engine positioning in Google?
In Google, there’s no talk about guarantees today, but there are certain things you can do yourself, for free, to have an impact on the visibility of your website in Google.
First and foremost, make sure your website is well optimized. This means having titles and descriptions rich in keywords, as well as high-quality content that is relevant to your target audience. Ideally, you should have a blog integrated with your website.
Secondly, build backlinks to your website from high-quality websites that are related to your niche and already have significant traffic from Google. This will help improve the authority of your website and increase the chances of better ranking in search engine results.
Thirdly, stay up-to-date with the latest SEO news and trends. Google constantly updates its algorithms, so it’s essential to be aware of the latest techniques.
By following these tips, you can help improve your website’s SEO and increase the chances of achieving better results in Google.
Keyword analysis and selection
There are a few things to consider when choosing keywords for your website. First, think about what phrases your potential customers might use when searching for your product or service. You can check this using tools like Semrush or Google Keywords Planner. You should also check how competitive the keyword is that you want to promote your website with. If you’re selling a niche product, check all possible word combinations used by your potential clients in Google – their number and form may surprise you because people can enter queries with spelling mistakes, but from your point of view they are still valuable potential customers.
Content optimization
Good content should be well-written, interesting, and informative. It should be related to the topic of your website and contain keywords that you want to rank for in Google search results. If your content meets all these criteria, it will be more likely to attract visitors from search engines and more likely to convert them into paying customers.
If you have a WordPress website, you can install a free plugin like Yoast SEO, which will suggest how to write content/optimally so that it has a higher chance of appearing high in Google search results for the chosen keyword.
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