How Much Does a Real Estate Agency Website Cost?
The cost of a real estate agency website depends on various factors such as the scale of the project, functionality, complexity, and range of services offered by the web development company. Prices can vary from a few thousand zlotys to several tens of thousands of zlotys.
A basic website can be created for a few thousand zlotys. The price includes basic functionalities such as presentation of real estate offers, contact form, and location maps. However, if more advanced functionalities are required, such as integration with CRM systems, property search, video or virtual tours, the price may increase to several tens of thousands of zlotys.
It’s worth noting that the cost is not the only factor determining the quality of a website. A professional, aesthetically pleasing, and functional design is crucial, as well as adaptability to clients’ needs and expectations. When choosing a company to create your real estate agency website, pay attention not only to prices but also to experience, references, and portfolio.
A Few Facts About the Real Estate Industry
The real estate industry is one of the largest and most profitable industries worldwide.
In recent years, the value of the global real estate market has been growing steadily. In 2021, it’s estimated to reach around $230 billion.
In Poland, the real estate industry is a significant sector of the economy, employing many people. According to GUS data, over 100,000 companies operate in the real estate market as of 2020.
The most popular cities for buying apartments in Poland are Warsaw, Krakow, Wroclaw, Tricity, and Poznan.
The Polish real estate market is also a rental market. The largest number of rentals can be found in Warsaw, Krakow, Wroclaw, and Tricity.
Many professions exist within the real estate industry, including property brokers, agents, appraisers, notaries, and lawyers.
With the development of new technologies, the importance of internet marketing in the real estate industry is growing. More and more companies are choosing to create websites that allow for the presentation of real estate offers and services.
In recent years, the real estate industry has started investing in green technologies and eco-friendly solutions. Many companies now offer properties with low environmental impact, equipped with energy-efficient systems and renewable energy sources.
What Are Your Needs?
As a real estate agency owner, before starting to build your website, it’s essential to have clearly defined needs. Ask yourself the following questions:
1. What goals do I want to achieve through my website? Do I want to acquire new clients, increase brand recognition, or improve customer service?
2. What information do I want to include on my website? Should I present real estate offers, describe services, or provide advice for customers?
3. What functionalities should my website have? Can customers submit inquiries, schedule visits, or use a mortgage calculator?
4. What graphic elements do I want to use on my website? Do I prefer a modern or classic design, what colors and images or videos?
5. Should my website be responsive, i.e., adapted for different devices such as computers, tablets, or smartphones?
Answering these questions will give you a clear idea of how your website should look and what it should offer to your customers.
What Domain Name Should I Choose?
Choosing the right domain name for your real estate agency is a crucial step in building your online image. Here are some tips that may help:
1. Choose a name that’s easy to remember and understand for your clients. Avoid complicated names that might be hard to remember or spell.
2. Select a name related to your industry. The name should reflect the character of your agency, e.g., “domypremium.pl”, “nieruchomosciwawa.pl”.
3. Check the availability of the domain name. Use tools like domain creators to see if your chosen name is free.
4. Avoid names similar to other known brands or websites that might confuse clients.
5. Choose a domain with an appropriate extension. Domains .com, .pl, or .eu are popular and widely recognized, but if you operate locally, consider using regional extensions like .warszawa.pl, .krakow.pl.
6. Remember SEO. Choose a name containing key words relevant to your industry that will help clients find you online.
SEO Tips
Here are some tips for optimizing your website for search engines:
1. Focus on content. Publish valuable and relevant information about the real estate industry that will attract potential customers.
2. Structure your website correctly, making it easy for users to navigate and find what they need.
3. Make sure your website is responsive, i.e., adapted for different devices such as computers, tablets, or smartphones.
4. Use internal and external linking to improve user experience and increase trust in your website.
Design Tips
Here are some tips for designing a well-functioning and aesthetically pleasing website:
1. Ensure the design is visually appealing and attracts users’ attention.
2. Navigation should be intuitive and easy to use, allowing users to quickly find what they need.
3. Use high-quality graphics and images of properties to present offers and improve user experience.
4. Choose a color scheme that reflects your agency’s character and is easily recognizable for users.
5. Make sure the design is responsive, i.e., adapted for different devices such as computers, tablets, or smartphones.
Contact Us
If you are still looking for a company to build your website (or online store) and want someone to do it properly so that neither clients nor Google will be scared off – contact us using the form below. We have competitive prices and reasonable project completion times.
