Website – How to add Facebook Messenger chat?
Facebook Messenger is one of the most popular online communication tools used by both private individuals and companies. If you have an e-commerce website or a corporate website, adding Messenger can significantly increase visitor engagement, improve customer service quality, and influence sales growth. In this article, you will find a comprehensive guide on how to quickly and efficiently integrate Messenger with your website.
Why should you add Messenger chat to your website?
1. Immediate contact with the client – The chat on the website allows clients to ask questions and receive answers immediately.
2. Increased e-commerce sales – E-commerce stores that offer support via Messenger see higher conversion rates.
3. Building trust in the website – Clients are more likely to use a company’s services if they are easily accessible.
4. Automation – Messenger allows for the implementation of automatic responses, saving time.
Step 1: Create a Facebook business account
To add Messenger to your website, you need to have a Facebook business account and a configured corporate page. The business account will enable you to use advanced Facebook tools, including adding a Messenger chat to your website.
1. Log in to Facebook and go to the “Pages” section.
2. Select the option “Create new page.”
3. Fill in all required fields, such as company name, category, description, and contact information.
4. Confirm changes and go to page settings.
Step 2: Configure Messenger for corporate pages
1. Go to your corporate page settings on Facebook.
2. Select the section “Messages” and enable the option “Send message.”
3. In the Messenger section, configure automatic responses and availability hours.
4. It’s also worth adding a welcome message to make clients feel welcome on your website or in your e-commerce store.
Step 3: Get the chat code
Facebook offers a simple way to add Messenger to your website through a widget code. To get it:
1. Go to the Facebook for Developers page and select the “Social Plugins” tab.
2. Find the “Messenger” option and click “Get Started.”
3. Select the corporate page you want to link, and configure the widget’s appearance.
4. Copy the generated code – it’s necessary for Messenger to work on your website.
Step 4: Add the chat code to your website
The code can be added to your website using a content management panel or by editing HTML files:
1. Log in to your website management panel.
2. Paste the code before closing the </body> tag.
3. Save changes and refresh your website to check if Messenger is active.
For e-commerce stores based on platforms like WooCommerce, Shopify, or PrestaShop, adding the widget code is very similar.
Step 5: Customize Messenger
Customization is key to providing positive experiences for clients visiting your e-commerce store or website.
1. Color – Match the widget color to your website’s design.
2. Welcome message style – E-commerce stores can create a friendly welcome message, such as “Welcome! How can we help with your purchases?”
3. Automatic responses – Add automatic responses to frequently asked questions.
What effects can adding Messenger to a website have?
Adding Messenger to your website or e-commerce store can have a significant impact on the development of your company. It facilitates client contact, leading to increased sales and building lasting relationships.
1. Increased client engagement – Clients are more likely to make purchases when they have quick access.
2. Better conversion rates on the website – Messenger supports sales by helping clients make decisions.
3. Higher return traffic – Clients return to your website or e-commerce store knowing they can rely on support.
Conclusion
Integrating Messenger with your website or e-commerce store can be a crucial step in improving communication with clients and increasing sales. By following the simple steps outlined in this guide, you can easily implement Messenger on your website and take advantage of its features to attract more customers.
