How to add filters on a WooCommerce shop page?

Adding Filters to Your WooCommerce Store: A Step-by-Step Guide

**Why Add Filters to Your Online Store in WooCommerce?**

Filters on your online store are a key element that helps customers quickly find products they’re interested in. In this article, we’ll show you how to add filters in WooCommerce, what tools are available for this purpose, and which plugins are the best for achieving this.

**Table of Contents**

1. Why Add Filters to Your Online Store?
2. How to Add Filters in WooCommerce
3. Free Plugins for Filtering Products in WooCommerce
4. Paid Plugins for Filtering Products in WooCommerce
5. Choosing the Right Plugin

**Why Add Filters to Your Online Store?**

Adding filters to your online store in WooCommerce significantly improves user convenience and boosts sales conversion. Here are the main benefits:

* **Easier Navigation**: Customers can quickly find products they’re interested in.
* **Better User Experience**: Intuitive filters make online shopping a more enjoyable experience.
* **Increased Sales Conversion**: Shortening product search time encourages customers to make purchases.

**How to Add Filters in WooCommerce?**

Filters in WooCommerce can be added using built-in features or by installing plugins. We’ll describe both options below:

### 1. Built-in Filters in the WooCommerce Online Store

WooCommerce has basic filtering options for products. You can activate them in the **Appearance > Widgets** section by adding widgets like:

* **Filter Products by Price**: Customers can select products within a specified price range.
* **Filter Products by Attributes**: Allows filtering based on attributes such as color, size, or material.

### 2. Adding Advanced Filters with Plugins

If you need more advanced features like filtering by multiple criteria at once, using plugins is necessary.

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**Free Plugins for Filtering Products in WooCommerce**

Here are the top free plugins that allow adding filters to your store:

* **Advanced WooCommerce Product Filters**: Enables filtering based on categories, attributes, tags, and prices. Easy to configure.
* **YITH WooCommerce Ajax Product Filter**: A popular plugin allowing real-time product filtering without page reloads.
* **WooCommerce Product Filter by PickPlugins**: A simple plugin with the ability to filter products by attributes and features.

**Paid Plugins for Filtering Products in WooCommerce**

Paid plugins offer more advanced features and greater customization options. Here are some of the best ones:

* **WooCommerce Product Filters by WooBeWoo** (approximately $39/year): Allows filtering based on custom fields, with a robust drag-and-drop interface.
* **WOOF – WooCommerce Products Filter** (from $39): Offers dynamic filters, compatibility with WooCommerce Multilingual, and many customization options.
* **FacetWP** (from $99/year): Advanced filtering with extremely fast performance, ideal for large stores.

**Choosing the Right Plugin**

When choosing a plugin for your filters in WooCommerce, consider:

* **Functionality**: Does the plugin offer all the necessary filtering options?
* **Compatibility**: Ensure it’s compatible with your WooCommerce version and other plugins.
* **Ease of configuration**: The plugin should be easy to install and customize.
* **Cost**: Evaluate if free solutions are sufficient or if you need a paid plugin for advanced features.

**Conclusion**

Adding filters in WooCommerce is an excellent way to improve user convenience and boost sales. Choosing the right plugin depends on your needs – free solutions work well for smaller stores, while paid plugins offer more advanced features ideal for larger projects.

Try out different options and select the one that best meets your requirements. Your customers will surely appreciate thoughtfully designed filters!

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