Content Guide
1. Introduction
Advertisements on Facebook are a powerful marketing tool that allows you to reach a wide audience. However, sometimes problems can arise that prevent the ads from being displayed. One such problem is the “Required Update” status, which means that the ad cannot be displayed due to an error requiring action from the advertiser. This guide will walk you through step-by-step how to identify and resolve this issue.
2. Understanding the “Required Update” Status
The “Required Update” status appears in Facebook’s Ad Manager when an ad cannot be displayed due to a problem that requires action from the advertiser. This can be related to errors in the ad content, problems with the target website or other factors preventing the ad from being displayed.
3. Causes of the “Required Update” Status
This status may appear for several reasons:
– Expired Offer: The ad contains an offer that has expired.
– Removed Website or Post: The target website has been removed or is inaccessible.
– Policy Violation: The ad content violates Facebook’s policies.
– Technical Issues: Problems with the ad format or its elements.
4. Step 1: Checking the Error Message
The first step is to check the detailed error message in Ad Manager.
– How to Do It:
– Log into Ad Manager.
– Find the ad with the “Required Update” status.
– Click on the warning icon or the error message.
– Carefully read the message, which should indicate the specific problem.
5. Step 2: Verifying Ad Content
Check if the ad content contains errors or violates Facebook’s policies.
– What to Check:
– Text and Graphics: Ensure the content is compliant with text, image, and video guidelines.
– Language: Verify that no forbidden language or expressions are used.
– Brands and Trademarks: Ensure you have permission to use brand names or trademarks.
6. Step 3: Checking Offer Expiration Date
If the ad promotes an offer that has expired, it needs updating.
– How to Do It:
– Open the ad editor in Ad Manager.
– Check the offer section of the ad.
– Update or remove the offer if it’s no longer valid.
– Save the changes.
7. Step 4: Verifying Target Website
Ensure that the target website is active and accessible for users.
– What to Check:
– URL Address: Verify that links lead to the correct page.
– Availability: Ensure the site does not return a 404 or 500 error code.
– Compliance with Policy: The target website must comply with Facebook’s policies.
8. Step 5: Updating Ad Settings
Review ad settings to ensure all fields are correctly filled out.
– How to Do It:
– Open the ad editor in Ad Manager.
– Check the following elements:
– Budget and Schedule: Verify start and end dates are current.
– Target Audience: Ensure settings are correct and compliant with policies.
– Ad Format: Verify chosen format is supported.
9. Step 6: Resending Ad for Review
After making changes, send the ad back to Facebook for review.
– How to Do It:
– Ensure all changes have been saved.
– Click on “Send” or “Publish” in the ad editor.
– Wait for the review process to complete, which may take several minutes to 24 hours.
10. Step 7: Contacting Facebook Support
If issues persist, consider contacting Facebook’s support team.
– How to Do It:
– Go to the Business Help Center.
– Click on “Contact Us” or “Get Support.”
– Choose a relevant issue category.
– Describe the problem in detail, including screenshots and any actions taken.
Conclusion
The “Required Update” status in Facebook ads indicates a problem preventing them from being displayed. By systematically going through these steps, you can identify and resolve issues to get your ads back up and running.
Key Steps:
– Checking the error message in Ad Manager.
– Verifying ad content for policy compliance.
– Updating or removing expired offers.
– Ensuring target website accessibility.
– Updating ad settings and resending for review.
– Contacting Facebook support if problems persist.
Additional Tips:
– Familiarize yourself with Facebook’s Advertising Policies to avoid future issues.
– Regularly update the content and offers in your ads.
– Use Ad Manager to monitor performance and status of your campaigns.
