Competition in e-commerce is growing with each passing day. Online stores offer similar products and prices, but often have very similar presentations. Meanwhile, the way you show a product can be the deciding factor in a purchase. Customers don’t just buy what they see – they also want to know how it looks, how it feels, and what comes to mind when they think about it.
If you want to stand out from the competition and increase conversions, you need to forget about the standard presentation of products. Here are 8 ways to do that:
1. Show people using the product – let customers identify with them.
2. Highlight why a product was created – is it eco-friendly, local, or handmade?
3. Create a “world around the brand” – style of life, beliefs, and needs.
4. Be transparent and authentic – show “behind-the-scenes” – how products are made, how they’re packed.
Instead of the standard “Description / Technical Specifications / Opinions”, try to surprise your customers with:
1. Questions and answers
2. Benefits instead of features (e.g., not just “100% cotton”, but “Natural fabric that breathes and doesn’t irritate skin”)
3. User stories – “Anna from Warsaw uses this bag every day”
