Butik on Facebook – how to open? Guide 2025 step by step
Why is it worth opening a store on Facebook?
If you sell clothes, accessories or accessories, you may wonder: “How to open and start a store on Facebook?” Facebook is one of the largest social media platforms in the world, and thanks to Facebook Shops, you can quickly and free create your own online store, reaching thousands of potential customers.
Benefits of having a store on Facebook:
* Free product display
* Ability to integrate with Instagram
* Easy addition and editing of collections
* Order handling via Messenger or WhatsApp
* Quick launch – the store can be opened in one day
How to open a store on Facebook step by step?
1. Prepare your business page
To create a store, you need to have a business page on Facebook. You cannot sell directly from a private profile.
➡️ Create a page in the category “Shop / Store” – this will increase your credibility.
2. Log in to Meta Commerce Manager
* Log in to Meta Commerce Manager
* Click “Add store”
* Select your store’s page
3. Choose how to sell
In 2025, you have three options:
* Buying directly on Facebook and Instagram – the customer pays on the platform
* Redirecting to an online store (e.g., Shopify, WooCommerce)
* Contact through messages – the customer orders via Messenger or WhatsApp
If you’re just starting out, it’s easiest to choose the option “buy via messages” – it works immediately and doesn’t require payment integration.
4. Create a product catalog
Your Facebook store does not exist without a catalog. Add products:
* Name (e.g., “Midi dress with flowers”)
* Price
* High-quality photos (minimum 500×500 px)
* Description (material, size chart, colors)
💡 Remember: Avoid using stock photos. Customers want to see real photos, preferably on models.
5. Customize the store’s appearance
* Group products into collections (e.g., “New Arrivals”, “Discounts”, “Best Sellers”)
* Adjust colors and style to match your brand
* Check how the store looks on a mobile device – most customers buy through their phones
6. Add company data and regulations
* Company name and address
* NIP, contact information
* Return and refund policy
This increases customer trust and makes it easier for Meta to moderate the store.
7. Publish the store
After completing all the necessary steps, click “Publish Store”. Facebook usually verifies submissions within 24-48 hours.
How to promote a store on Facebook?
The store itself is just the beginning. To attract customers, consider:
* Running Facebook Ads targeting women of a specific age and location
* Tagging products in posts and Reels – live photos sell best
* Hosting live streams with new collection presentations
* Building a community through contests, thematic groups, and styling guides
Common mistakes when opening a store on Facebook:
* Lack of consistent visual identity
* Low-quality photos
* Missing size descriptions
* Outdated inventory states
* No activity – an empty store looks abandoned
Trends in running a store on Facebook in 2025:
* Reels and short videos – customers buy products they see in motion
* AI integration – automatic product recommendations tailored to the user
* Multi-channel sales – store on Facebook + Instagram + WhatsApp as a complete sales center
* Eco-friendly style – growing importance of ethical and eco-friendly fashion
Conclusion
If you wonder “How to open a store on Facebook in 2025?”, the answer is: it’s easier than you think. All you need is a business page, a product catalog, and configuration in Commerce Manager.
You’ll get free exposure, promotion possibilities, and access to thousands of interested customers.
Your Facebook store can become the first step to building your own online fashion brand.
