How to Build a Website that Converts Visitors into Clients?
Building a website that transforms visitors into potential clients may be a challenging task. If your company’s website focuses solely on the sale of products or services, I recommend creating dedicated lead generation pages. Why?
Lead generation pages are highly focused on specific products or services. The goal is to present a clear solution, and you can add unique selling points (USPs), customer reviews, incentives, news related to the specific product or service.
For service-based businesses that generate leads, you must add a contact form. Keep the form simple to capture as many potential clients as possible. I recommend using only the following fields:
* First name and last name
* Phone number
* Email address
Yes, I know that’s not much information collected, but is it enough to make a call or send an email?
Ask your web developer to integrate phone number and email validation tools to improve the quality of potential clients.
For physical products, you must integrate e-commerce solutions. You can use WooCommerce to create an online store and then build custom landing pages for specific products.
If you’re a small startup with a limited budget, you can use PayPal’s Buy Now buttons, which are easy to create and will save you on development costs.
Now that you have several landing pages, you can start A/B testing. This can be as simple as changing the color of Call-to-Action (CTA) buttons or creating a new page with a different layout.
If you plan to hire an online developer to build your landing page, I suggest first researching your main competitors and seeing what they’re doing to achieve good results.
Remember to add Google Analytics, so you can track statistics and conversion rates on your website.
Integrate Google Analytics
Adding Google Analytics to your website is crucial when conducting A/B tests. With this tool, you’ll have access to detailed statistics that will help you analyze test results and make decisions about optimizing your website.
With Google Analytics, you can track metrics such as the number of visits to your site, average time spent on the site, bounce rate (the percentage of people who leave your site after viewing only one page), and conversion rate (the percentage of people who perform a desired action on your site, such as filling out a contact form or making a purchase).
With these insights, you’ll be able to determine which version of your website is performing better and make informed decisions based on data. Additionally, Google Analytics allows you to monitor user behavior on your site in real-time, which is essential for ongoing optimization.
If you’re just starting out and looking for a company to build your website (or online store), contact us using the contact form below. We have competitive prices and reasonable delivery times.
