Marketing of Content
For a layman, it is a rather mysterious term, especially repeated in SEO over the ocean for over a decade, and has finally reached Poland and become a rule that defines who exists in Google and who is on the sidelines of search results …
In this article, you will learn the principles of creating a link to your website in Google, including the most effective techniques and tactics for obtaining links that will help your website occupy a higher position in the search engine.
What are the most important indicators to consider when it comes to visibility in organic Google search results?
Today, the Google search engine can understand a broader context of your content thanks to machine learning and natural language understanding. We see this in analytics that has a huge impact on search results. Content marketing leads the way in determining positions in Google’s ranking, because what is good for the reader is also good for Google, and if something is good for both the reader and Google, then Google rewards such a site with higher positions in its ranking, which directly translates to more traffic on your website.
Marketing of Content
The most important factors affecting the results achieved by your online website
There are several key areas that you should consider:
* Interest of the audience reading your content
* Authority of the website from which you obtained a link
* Correct optimization of the article under the anchor on which you rely
* Thematic connection between the article and the website to which the link leads
If it comes to so-called content marketing, the thematic connection between the contents from which you link to your online website is absolutely crucial. Simply put, articles that you write must be closely related to the topic of your online website; otherwise, Google will not see a connection and such a link will have minimal value for you and therefore minimal impact on changes in plus ranking in Google.
In addition, articles that you write should be created primarily for readers, they should solve some problem, engage the recipient because the more time the reader spends reading your content, the stronger signal Google receives that these contents are valuable and worth transferring part of the power of the service where this article was published to your website.
Formerly, the number of links counted – currently, it has no meaning; what matters is the quality of links, i.e., how closely related thematically are websites from which you link to your online website, articles that you write, how strongly engaged readers are who read your content (whether contents are useful/interesting)
