**Domain Name**
[ad_1]How to Choose a Domain Name?
A domain name is just a friendly way of saying the IP address, such as 89.101.122.109, which can be something like yourdomainname.pl.
What to look for when choosing a domain name?
Short Domain Name
The domain should be short and simple. The shorter it is, the better. Of course, the most attractive names are already taken, those with 2-3-4 characters, or even 5. However, if you don’t care about including a keyword in your domain name, then try to choose one that is easy to pronounce and remember.
In the past, 99% of people looked for opportunities to register domains containing important keywords like meble.pl or hydraulikwarszawa.pl. At that time, it had a significant impact on search engine optimization (SEO), as you could easily get your website indexed with a small investment in advertising. However, Google has since downgraded the importance of exact match domain names.
Domain Name – Be Careful of Trademarks
Never register popular or even non-popular brands’ domains whose name is already trademarked. Not only that, but you should also avoid similar domain names. For example, someone registered porshe.com thinking they would make money by typing “porsche” with a typo in the browser address bar. This results in a significant number of searches and free traffic.
However, it ended with a lawsuit and a high fine for him, plus having to transfer the domain name to the actual trademark owner, Porsche.
Don’t do that, because it can lead to legal problems.
Where to Check if Domain Names are Available?
You need to check available domains on websites of companies specializing in registering domains like Cyberfolks.
Please note that during your search for a domain name, the registrar will try to sell you additional domain names with different extensions. Don’t do it! It’s just a waste of money and will not bring any benefits.
Polish Characters in Domain Name
As of now, you can register domains with diacritical marks (ogonki), but don’t bother! Nobody types URLs with these characters nowadays, especially since most people use smartphones which always have the Google search engine open by default. So, they usually search for the URL instead of typing it.
Using Polish characters in domain names has no real benefits and can cause problems if you choose a name like bębenekiorganki.pl over bebenekiorganki.pl.
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