In the era of digital transformation, having a firm’s presence on the Internet has become not just an option but a necessity. Many small and medium-sized enterprises, especially those operating locally, tend to rely solely on creating a company profile on Facebook. Although this is a step in the right direction, it cannot replace a professional online website. So why is that? Let’s take a closer look.
**1. Professionalism and credibility**
Facebook is just a tool – a website is a business card
A website serves as a digital business card of your company. It is the first place clients go to learn more about your offer, firm, location, and opinions. A website helps build trust by showing that you take your image seriously and are willing to invest in development.
**2. Ownership and control over data**
You’re just a guest on Facebook
When posting content on Facebook, you hand over data to the platform. You have limited access to statistics, cannot manage the website code, or freely make changes. Furthermore, Facebook can promote your competition alongside your posts.
On your own website, you can:
* Collect visitor data (in accordance with RODO),
* Analyze traffic using Google Analytics or Matomo,
* Implement your own reservation systems, contact forms, integrations with other tools (e.g., CRM, email marketing, e-commerce).
**3. SEO and visibility**
A website helps build a strong online presence
Facebook is not an ideal platform for building a professional online image. A website allows you to:
* Promote your brand,
* Build trust,
* Get found by clients looking for services like yours.
**4. Communication with clients**
A website makes it easier to plan client communication
You can implement forms, FAQs, automated responses, and live chat on your website. Facebook has Messenger, but it’s often not enough.
**5. Facebook is a supporting channel, not the main one**
Your own website + social media = success
Facebook, Instagram, TikTok, LinkedIn – these are great marketing tools. But they should be used to drive traffic to your own website, not replace it. It’s on your website that sales are closed, trust is built, and conversions happen.
**6. Trust of clients**
Lack of a website = lower credibility
Many users consider the lack of a website as a sign of unprofessionalism or even suspicious business practices. Clients want to quickly find:
* Phone numbers,
* Offers,
* Prices,
* Locations,
* Working hours.
Facebook does not provide such transparency and quick access to information.
**7. Communication with clients**
A website makes it easier to plan client communication
You can implement forms, FAQs, automated responses, and live chat on your website. Facebook has Messenger, but it’s often not enough.
**8. Development and scaling of a company**
A website grows together with the business
On a website you can:
* Add new subpages, sections, language versions,
* Run ad campaigns and analyze their effectiveness,
* Implement marketing automation, newsletters, payment system integrations.
Facebook does not provide such opportunities for development – it’s just a tool for communication, not business infrastructure.
