Search Engine Optimization (SEO) and Bounce Rate
Search engine optimization is constantly evolving, I remember when I started my SEO journey in 2005 with a lot of enthusiasm. Most of us who were into SEO back then recall those times looking at what’s happening in Google today.
A lot has changed, and changes are still taking place all the time, everything is moving towards eliminating spam from the internet, which is why business websites should now be under special protection and care. In the past decade, we used to create a lot of irrelevant content, focusing on backlinks that couldn’t even be read, Google was struggling with this flood of low-quality content, today’s algorithm is much more sophisticated, it no longer suffices to just place a link on an indexed page and wait for a TOP10 spot. Today, the quality of content has become extremely important, factors like bounce rate are also coming into play, but not only that, bounce rate is a Google metric that shows the correlation between the keyword and the target website’s quality.
If we were to optimize the phrase “buty nike warszawa” (Nike shoes Warsaw) and link it to a website with general content – it wouldn’t be the best target because potential customers are looking for specific brands and types of footwear. A common mistake among SEO specialists is over-optimizing by linking to a single main page, usually with various products that aren’t necessarily relevant to the customer’s needs and the keyword.
A website is not a shield, today such advertising methods don’t work and are very dangerous for the website itself.
This results in a higher bounce rate, which means users leave the website without taking any further action. Customers expect the exact link provided by the search engine to take them directly to the specific product or service they’re looking for, without having to browse through the website to find it.
Google rewards websites that accurately direct each user, resulting in a lower bounce rate and higher rankings for the given keyword.
Naturally, bounce rate is just one of the many factors Google considers today, and I’ll be writing about other factors in future articles.
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