Connecting WooCommerce to Google Merchant Center is a great way to promote your products in the Google search engine, on the Shopping tab, and through Google Ads. Thanks to the official Google Listings & Ads (Google for WooCommerce) plugin, catalog product synchronization becomes easy – without the need to create CSV files or manual feeds.
Unfortunately, some store owners encounter problems during configuration:
„Google Merchant Center shows that WooCommerce is connected, but the Continue button is inactive.”
Below we explain where this error comes from, how to fix it, and how to complete the integration process properly.
A connection between WooCommerce and Google Merchant Center allows for automatic product upload to Google Shopping, managing Google Ads campaigns, real-time synchronization of prices, stock levels, and descriptions, and abandoning manual feed creation.
The configuration process takes place through a wizard – which unfortunately sometimes fails.
