Google AdWords Advertising
What is Google AdWords?
This is something competitive to the formerly very popular positioning which has become increasingly time-consuming, expensive and unpredictable in recent times. What it’s all about. Google AdWords is a paid contextual advertising that works on the basis of Google search engine and its partners who have pulled out the Google search bar on their websites.
Google AdWords ads generally appear above organic results from Google, which means they have ideal exposure. If you have a good offer, you will definitely earn money with them multiple times over. The advantage of this form of advertising is its scalability, making it suitable for any business size, allowing easy increase or decrease in ad reach.
The real phenomenon of Google AdWords is targeting, which allows you to perfectly reach the target group that interests you. For example, if you run a small service point, e.g., appliance repair in Warsaw, Ochota district, you can target your advertisement in Google AdWords only for this specific region, meaning it will not appear on Google searches, e.g., appliance repair on Żoliborz or in another city like Gdańsk. People from these locations won’t be able to visit your service point.
Google AdWords has excellent analytical tools that allow you to search for keywords entered by your potential customers in Google, which enables you to narrow down the advertisement exclusively to those potentially interested in your offer. This type of advertising is incomparably more effective than, e.g., display advertising because it hits the target perfectly.
You can generate a report with a few clicks, showing how often your services are searched for on Google. If you don’t know how to do this, we will help you do it for free.
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