Is Building an Online Store for Cleaning Products in Austria a Good Idea?
Building an online store for cleaning products in Austria can make sense for several reasons.
Firstly, the cleaning industry is always in demand, especially during pandemics when cleaning and disinfection have become extremely important. As a result, an online store selling cleaning products can enjoy steady demand and be a profitable business.
Secondly, Austria is a country with high living standards and hygiene standards, which translates to increased demand for cleaning products. Additionally, Austrians are aware of the impact of cleaning products on the environment and increasingly choose eco-friendly options, creating opportunities for an online store that offers eco-friendly products.
Thirdly, the growing popularity of online shopping worldwide provides opportunities for online stores selling cleaning products in Austria to attract customers from various parts of the country. The owners of such a store can also offer fast and convenient delivery of products without the need to leave home.
In summary, building an online store for cleaning products in Austria makes sense due to steady demand for cleaning products, growing interest in eco-friendly options, and increased popularity of online shopping.
List of Major Wholesalers in Austria with Cleaning and Personal Hygiene Products
Here is a list of major wholesalers in Austria with cleaning and personal hygiene products:
1. Wetrok – one of the largest Austrian companies producing cleaning agents and cleaning equipment. The wholesale offer includes cleaning products such as floor cleaners, window cleaners, laundry detergents, and disinfectants.
2. Procter & Gamble – a global manufacturer of cleaning products that also operates in Austria. The company offers a wide range of cleaning and personal hygiene products, including popular brands like Ariel, Head & Shoulders, and Gillette.
3. Henkel – another international giant in the cleaning industry and personal hygiene products. In its wholesale offer, you can find products from the Persil, Bref, Somat series, as well as cosmetics and skincare products.
4. Unilever – a multinational corporation that produces and distributes cleaning products and personal hygiene products. The company’s wholesale offer includes brands like Domestos, Cif, Dove, and others.
5. Johnson Controls – a global leader in building management systems and automation. The company also offers a wide range of cleaning and maintenance products for buildings, including air and surface disinfection equipment.
6. Sanitec – an Austrian manufacturer and distributor of sanitary equipment, including sinks and toilet bowls. The company’s wholesale offer includes a variety of cleaning products and personal hygiene products.
7. Tana-Chemie – an Austrian company specializing in the production of professional cleaning agents and disinfectants. The company’s wholesale offer includes products for surface and equipment cleaning, as well as disinfection and sanitizing solutions.
All listed wholesalers offer a wide range of cleaning and personal hygiene products, making them ideal suppliers for online stores in the cleaning industry and personal hygiene products.
How to Effectively Advertise an Online Store with Cleaning Products and Personal Hygiene in Austria?
Here are some unconventional ways to advertise an online store with cleaning products and personal hygiene in Austria:
1. Virtual Reality – The online store can create a virtual reality where customers can see how different cleaning agents work, what ingredients they contain, and their benefits. Such advertising can make the store stand out from competitors and encourage customers to make purchases.
2. Advertising on Vehicles – The online store can place ads on company vehicles that move around Austria. This type of advertising will attract potential customers’ attention while driving through the city.
3. Influencer Marketing – The online store can partner with popular influencers who have a large following on social media platforms. These influencers can promote products from the online store in their posts, stories, or YouTube videos, attracting new customers to the site.
4. Competitions and Prizes – The online store can organize competitions where customers can win sets of cosmetics or cleaning agents. Such events will attract attention and encourage people to make purchases.
5. Free Samples – The online store can offer free samples of products for customers to test before making a purchase. This type of advertising encourages people to visit the site, try out products, and potentially make future purchases.
6. Billboard Advertising – The online store can place large billboards in busy city centers or shopping areas to attract potential customers’ attention while driving through the city.
7. Participation in Local Events – The online store can participate in local events such as festivals, trade fairs, or conferences where it can promote its products and interact with potential customers directly.
Analysis of Competition
[Image: A screenshot analysis of a major online store in Austria]This analysis shows that there is a huge niche for one of the largest online stores in Austria specializing in cleaning products. The store aggregates nearly 500,000 visitors per month from organic Google results only. It’s worth conducting a deeper analysis of competing stores and following their tracks.
Analysis of Market Based on Google Statistical Data
[Downloadable PDF file: personal hygiene product analysis AT…int-building-own-websites.pdf]Note to write it down on your computer hard drive because when you come to position the store and order SEO services from agencies, you will have solid data about which keywords to position your store for.
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