Whether opening an online cosmetics store in Sweden makes sense?
Launching an online cosmetics store in Sweden can make sense for several reasons, which I will outline below.
1. Large cosmetics market
Sweden is a country renowned for its high-quality cosmetics. The cosmetics industry in Sweden is one of the largest and most rapidly growing sectors, with a turnover of 28.8 billion SEK in 2019. It’s worth noting that Swedes are more likely to spend money on cosmetics, which can be beneficial for an online store.
2. E-commerce in Sweden
Swedes are very active in online shopping, which can be advantageous for an online store. In 2020, Sweden reached a turnover of 14.1 billion EUR in e-commerce, representing a 40% increase compared to 2019. Therefore, Sweden may be a good place to start an e-commerce business.
3. Environmental awareness
Sweden has a high level of environmental awareness, meaning that customers are likely to choose eco-friendly products, including cosmetics. If your online store offers eco-friendly cosmetics, it can attract customers who want to buy environmentally friendly products.
4. DIY culture
Sweden has a strong DIY culture, which means that many people enjoy making things themselves. This can be beneficial for an online cosmetics store, as customers may be interested in buying ingredients for making their own cosmetics.
5. Innovation
Sweden is known for its innovative and technological advancements. If your online store offers innovative cosmetics, it can attract customers who are looking for something new and unique.
In summary, launching an online cosmetics store in Sweden makes sense for several reasons. The large cosmetics market, e-commerce activity, environmental awareness, DIY culture, and innovation are just a few of them. However, it’s essential to thoroughly research the market to ensure that your products and brand have a chance to succeed.
Is it worth stocking an online store in Sweden with cosmetics purchased from Polish wholesalers?
Stocking an online store in Sweden with cosmetics purchased from Polish wholesalers can be beneficial for several reasons, but it ultimately depends on product quality and transportation/logistics costs. Below are some points to consider when making this decision:
1. Product quality
It’s essential to thoroughly examine the quality of products you plan to import from a Polish wholesaler to an online store in Sweden. Be sure to check customer reviews and opinions about these products. Also, verify if they have relevant certificates and meet EU requirements for safety and quality.
2. Transportation and logistics costs
Transportation and logistics costs are crucial factors to consider when importing cosmetics from a Polish wholesaler to an online store in Sweden. International transportation can be expensive, and prices vary depending on several factors such as distance, weight, and package size. Compare transportation costs among different carriers and choose the most favorable option.
3. Compliance with local regulations
Before stocking an online store in Sweden with cosmetics purchased from a Polish wholesaler, ensure that they comply with local regulations regarding the sale of cosmetics. In Sweden, specific laws and requirements apply to the safety and quality of cosmetics, and non-compliance can lead to problems with authorities and customers.
In summary, it’s worth considering importing cosmetics from Polish wholesalers to an online store in Sweden but be sure to examine product quality, transportation/logistics costs, and compliance with local regulations.
How to effectively advertise an online cosmetics store in Sweden?
There are several unconventional ways to advertise an online cosmetics store in Sweden. Below are some ideas that may prove effective and original:
1. Collaboration with influencers
Collaborating with popular influencers in Sweden can be a great way to reach new customers. Influencers have significant influence over their followers, and when they promote your store, their credibility and engagement can significantly increase customer trust in your brand.
2. Organizing competitions and events
Organizing competitions and events like makeup workshops or meetings with beauty bloggers can attract potential customers’ attention. This approach not only draws attention but also creates a connection with customers and builds loyalty.
3. Partnership with other companies
Partnering with other companies, such as beauty salons, clothing stores, or skin care companies, can help you reach new customers. This way, you can increase visibility for your brand and build stronger business relationships.
4. Creating an original advertising campaign
Creating an original advertising campaign can differentiate you from competitors and grab customers’ attention. You can use various techniques such as word-of-mouth marketing, video ads, posters or social media.
5. Developing your own cosmetic line
Developing your own cosmetic line can be a unique way to build a strong brand and attract customers’ attention. Having control over product quality and innovation can help you stand out in the market.
In summary, there are several unconventional ways to advertise an online cosmetics store in Sweden. You can use various techniques to reach as many potential customers as possible and build a strong brand.
Example analysis of competition on the Swedish market
Analysis of the market based on Google statistics data is available for download by clicking – HERE.
It’s worth saving this file on your computer so that when it comes to positioning the store and ordering SEO services from agencies, you will have hard data on which keywords the store should be positioned for.
