Does building an online store in Poland selling fireplaces make sense?
Before we move on to the market analysis below, a few words of introduction.
Building an online store in Poland that sells fireplaces can be sensible if there is a market for it and demand exists. Below are several arguments that may help you make up your mind.
1. Market potential: The fireplace market in Poland is quite large and has a stable position on the market. Many people decide to buy a fireplace because it not only provides a pleasant atmosphere but also is a cheaper and more eco-friendly source of heat than traditional heating systems.
2. Increased sales: An online store can increase sales of fireplaces as customers have a greater product selection and can make purchases from anywhere, at any time. An online store allows you to reach customers from all over the country, not just from around a stationary store.
3. Competitive pricing: An online store can offer competitive prices because it does not incur costs such as renting a location, electricity bills, etc.
4. Convenience for the customer: An online store offers the convenience of online shopping, which is becoming increasingly popular in today’s times. Customers do not have to spend time getting to the store, searching for products, and standing in line at the cash desk.
5. Ability to reach new customers: An online store can attract new customers who previously had no opportunity to visit a stationary store. An online store can be promoted on the internet, allowing you to reach a larger number of potential customers.
First market analysis, competition
What do these values tell us?
They tell us something about our main competitors among online stores that advertise their products using paid advertising, such as Google Ads
What do these numbers tell us?
This shows how major competitive online stores selling fireplaces are doing in terms of organic search results
The following screenshot shows the top two competitors on the left, with the number of keywords they have indexed and the share of competitive keywords (i.e., keywords that give them the most traffic from Google)
The next screenshot shows the top keywords giving these online stores the most traffic from Google. The “K” symbol means “thousands,” so for example, the keyword “kominek” (fireplace) has 49.5K searches per month, meaning nearly 50,000 people search for this product every month on Google.pl
The following screenshot shows an example of one of the largest players in this market, occupying first place in Google.pl for the most competitive keyword “kominki” (fireplaces). We can see that this online store aggregates around 60,000 unique visitors from Google every month, has approximately 14,000 backlinks (i.e., incoming links from other websites), and dominates the Polish marketplace.
Below is a breakdown of market share by country (traffic from Google)
We can see that the fireplace market in Poland is quite large and enjoys great interest.
Here’s a link to an analysis done in Google that shows all the key phrases searched by people interested in fireplaces, not just a few as shown above:
Link to download this analysis in PDF format after clicking: https://netpoint.systems/wp-content/uploads/2023/03/kominki-analiza-PL-netpoint-budujemy-sklepy-internetowe.pdf
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