Someone built your website or an online store and told you to take care of it, or worse, got you into a subscription contract for SEO services with high penalties for cancellation. This is a drama, as 99% of SEO agencies on the market are pressuring people with useless services based on an endless number of completely worthless actions that they bill for – from around 2013-2014 in the SEO industry, the service of billing exclusively for results disappeared because Google changed its algorithm so much that today earning any results through SEO is like fortune-telling with a handful of dust. It will work or it won’t, but the worst part is that you have to pay for this from day one of the SEO agency and just hope that some results will come in after 6 months or a year. Unfortunately, this is the sad reality created by our favorite search engine, unfortunately many of us still want to deceive ourselves into thinking it’s possible to earn any sensible results for a few hundred zlotys per month, or better yet – for a one-time payment.
These are just pious wishes – I’ve spent several years in the SEO industry myself so I know all the practices used by agencies today from the bottom up. There are a handful of companies on the market that provide truly good SEO services, unfortunately this is expensive and goes as high as 5-6-7 thousand zlotys per month or more – without any guarantees of traffic generation. Today no one works like that because there are too many variables, and as always Google has the last word so an SEO agency won’t take the risk of investing six months of work without a return on investment. The agency will pass the cost and risk to you by selling you a list of tasks they will perform in good faith hoping “it will work” – but you’ll bear all the risk of the campaign’s failure.
Fortunately, Google has left us with one option that is also paid, but it has one fundamental advantage over SEO services – results are immediate and guaranteed. You pay and get traffic from search engines on keywords that interest you, i.e., potential customers visiting your website who can become paying clients. This service is called Google Ads and you can use it to advertise both websites and online stores.
Some people set up their own campaigns – this option exists, but in the case of foreign markets you can lose a lot of money without getting anything out of it. Google Ads is a very complex system that requires experience and cannot be entered into without any risk. I’ve had clients who tried to run a campaign themselves and wasted tens of thousands zlotys without earning even a fraction of those costs.
Google Ads is a machine with hundreds of options for optimizing the campaign, including keyword selection, bidding strategies, ad copy, and targeting. It’s hard to imagine a more complex system that can be easily controlled by an inexperienced user.
