Business Website
The term is not unambiguous, we chose it for a reason. A business website can mean something like an online webpage for a company, or on the other hand it can refer to a space in the internet where companies operate and advertise.
Our business website covers both of these issues. Web design is an integral part of a business on the internet and since we started our history with internet services, including advertising and search engine optimization, we also publish content that may be useful for small and medium-sized businesses who want to promote their business websites at low cost.
A business website in the internet has many faces, like the gray area in real life. Since Google is a monopolist on the market of search engines and generates over 80% of traffic for all search engines, web designers and the SEO industry focus around this browser, trying to get a share of the “tort” in an often non-compliant way with Google’s rules (gray and black hat SEO). SEO is not just about links, it’s also about website design techniques that allow the search engine to quickly index website content. Why indexing – it’s the first step towards promoting content on Google, followed by linking.
How to promote online websites?
The business website in the internet which was once dark is now slowly disappearing. Google has made the costs of SEO so high that the service which 5-6 years ago generated huge profits today brought many companies that used this method to the brink of bankruptcy. However, a business website on the internet also includes the lighter side which constitutes the majority. This includes:
1. optimizing websites – optimizing content for specific keywords
2. so-called content marketing, i.e. promotion using content, including both content published on the website and external content linking to our business website
These are the two most important parameters of white hat SEO services, especially the second one, creating high-quality content that adds value, i.e. texts that solve specific problems for their target group, answering their questions.
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If you are choosing a contractor to design your website or online store and have any questions related to it, or questions about other topics covered in our blog, use our free consultation (form below).
