One-page website

The Dangers of a Cluttered Website: Why You Need an One-Page Site

There is nothing worse than a cluttered website. Not only does it look unprofessional, but it also drives away customers. Statistically speaking, 55% of all users spend just 15 seconds on your company’s website before losing interest and leaving.

Less enduring and engaged traffic means fewer conversions – so if you rely heavily on customers who come to you through the internet, a cluttered site may do more harm than good.

Fortunately, there is a simple solution to this problem: implementing one-page sites.

A one-page site is essentially a website that has only one physical page, divided into sections such as:

* Slider
* Offer
* References
* Price list
* Contact

The term “one-page site” is exactly what it sounds like – although creating and launching one requires attention to detail and effort.

In simpler terms, a one-page site is a static website that uses only one page, usually in HTML technology. Most one-page sites have menu bars, just like regular websites. However, instead of directing you to different subpages, selecting an element from the menu simply takes users to a pre-defined section on the single HTML page.

This is typically achieved using JavaScript, CSS3, Ajax, and jQuery.

One-page sites are ideal for companies with limited offers or no desire to expand their content, preferring a simple online presence.

However, one-page sites do not lend themselves to Google ranking because their structure inherently prevents adding additional content, which is necessary for thinking about SEO. Unfortunately, it’s the multi-page websites that integrate blogs and owners who continually build them that perform best in terms of search engine optimization.

Why Do Companies Like One-Page Sites?

The benefits of one-page sites are clear from a user’s perspective – but many business owners also appreciate their application.

Firstly, creating a one-page site is generally faster than developing a larger website with multiple subpages. Although designing a one-page site may take longer because the HTML code is more complex and requires more involvement than building a multi-page website on a CMS like WordPress, it is often the quicker option in the long run.

One-page sites are also easier to maintain when content needs updating, as everything is located in one easy-to-find place.

Do One-Page Sites Have Any Drawbacks?

Single-page websites can be incredibly dynamic and simple marketing tools for developing your business – but they’re not ideal for everyone.

Some developers argue that converting a multi-page website to a single-page site may harm the visibility of your company online, as we’ve already discussed in relation to SEO. This also happens because when all information about your company is located on one page, you won’t be able to index multiple pages with different keywords and meta descriptions, which could help your products and services appear on less obvious search engine results pages – the so-called long tail.

If You’re Wondering Whether Building a Website for Your Company Is Worth It, Read This Article: Why Is an Online Presence Important?

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