Why web development companies and construction companies, including online stores (e-commerce websites), usually don’t publish their price lists.
The phrase “web page price list” is very often searched in Google and other search engines along with dozens of other phrases containing the word “price list”. This means that most people consider price as the first condition when choosing a company to design internet pages. It’s like saying to your client: “I will perform this service for you at the lowest possible cost, using the least possible amount of my time because I don’t really care about the quality of the service provided…”
This is a wrong approach because people in Poland are increasingly paying attention to quality and not just me (the owner of the company) but also end-users. A person entering an internet page sees its quality immediately. If the page doesn’t inspire trust, it’s a mess – they leave at once and there is no online sales.
It doesn’t matter how much you spent on creating the page because you will lose money by having such a page in the internet throughout its entire existence regardless of how much you invest in its advertisement. Advertising such a page will be ineffective; you can spend thousands zlotys per month, have hundreds of visits every day and still there will be no conversion.
A website is like a virtual office – it must inspire trust. It must give the client an understanding that you are a professional who provides high-quality services. If your virtual office shows low quality then clients through analogy will think the same about your services.
Price list for web pages – don’t concentrate too much on this phrase. The cost related to a professional website is nothing compared to buying an office equipment (e.g. one computer costs thousands zlotys, a desk costs another thousand, chair several hundred zlotys and rent of office space several thousands per month).
Remember that people visiting virtual offices are living people just like in traditional offices. Would you lease a traditional office without any furniture and receive clients there?
I don’t think so.
Think about these categories: a website is nothing else but a virtual office. A price list is not a characteristic feature of services related to web pages if you want to have a modern, reliable website that will serve you for years without problems and represent your company properly in the internet then the price cannot be the most important criterion.
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If you are choosing an executioner of your web page or online store and have any questions related to this topic or other topics discussed on our blog, use a free consultation (the form below).
Note: The text contains a few ads (denoted by [ad_1] and [ad_2]) which I removed from the translation.
