Regardless of whether you run an online store or a service company, having quick contact with your customer is absolutely crucial. When running an online store or a service company with a business website, you probably take some paid or unpaid advertising measures (there aren’t really any free ones, as your time has value). You want the ad to bring the best possible return on investment, i.e., for as many people as possible to buy something from you. This is understandable, but have you ever wondered why such a large percentage of visitors arrive at your website and don’t even bother to find the contact page where you have a form to ask questions?
Such situations often occur because your website is not readable or it’s difficult to find necessary information, and the most annoying are FAQs with questions and answers. Have you ever had to look for an answer in such a structure? (:
If not, you probably will sooner or later. This type of element on websites is usually used by large companies, hosting providers, telecom operators, etc., but not only them – there’s a list of frequently asked questions, and these companies try to answer them in the FAQs so as not to overload their info lines.
I’m getting to my point. As a business owner running an online store or a company, you probably have a contact page on your website where you have your address, phone number, and a contact form, etc. Unfortunately, many people have problems reaching this page. In the field of Internet advertising, there’s a term called “red triangle,” which is the top left area of the screen – it’s where an average person spends around 70% of their time even when scrolling through a website. Now you can expand this to the left part of the screen with emphasis on the upper and middle parts.
What are the implications?
The link to your contact page is usually located in the menu at the top right corner of the screen, which is where our eyes spend the least amount of time. Let’s assume that a customer arrives at your website or online store and has some issues – they’re looking for something they can’t find, and they also can’t find any contact information or chat windows. What do they do?
They close your website.
This is a sad reality – online sales websites (business websites and online stores) are very specific places where people often have open several dozen tabs from different competitive companies found in Google. It takes little for them to get annoyed and close one of those dozen tabs, which is your website, resulting in lost revenue opportunities.
There’s a solution that can greatly improve communication with the customer – it’s integrating Facebook Messenger and WhatsApp into your online store or business website. There are ready-made plugins that can be easily integrated into your CMS using scripts. How does it work?
After activating these plugins, two buttons will appear on your website, which you can place on both left and right sides of the screen, regardless of where the customer goes on your website – they’ll always be visible. The best part is that these buttons can open pop-up windows with a message like “How can I help?” And now going back to the red triangle area, you can install a button in the middle part of the left side of the screen. If someone has WhatsApp, they’ll definitely notice it and if they want to ask something, they’ll use this form of communication as it’s much more comfortable and faster than an email or contact form.
For those who don’t have WhatsApp, you can install a Messenger button on the right side of the screen. Now you might say “but it’s not in the red triangle area of my website” – that’s true, but fortunately, the Messenger plugin has one great feature – after a certain time, it opens a pop-up window with an invitation to talk, where you can write something like “What can I help you with?”
In e-commerce and services advertised through the Internet, it usually is the one who reacts fastest who wins. This rule is confirmed by statistics, so it’s worth investing in mechanisms that will allow for faster communication with your customers.
If you want to talk about optimizing traffic on your online store or business website, its better use – feel free to fill out the form below, as there are no costs involved; I’d be happy to share my experience and knowledge with building online stores, websites, their advertising, and traffic optimization.
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